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Agency profit calculator: what each website client really earns you

Free calculator for web design and marketing agencies: monthly profit, margin, profit per client and break-even.

Recurring website clients are the steadiest income an agency can have, but only if the monthly price covers the platform, your hours and the fees. Put in your own numbers to see the profit per client, your margin and how many clients you need before the business pays for itself.

Number of clients What you charge each client per month ($) Platform cost per client per month ($)Website builder, hosting or white-label fee for one client site Hours of work per client per month What one hour of your time costs ($) Payment processing fee (%)Card fees on what clients pay you Shared monthly costs ($)Software, ads and other costs not tied to one client

Monthly profit

0% margin

Monthly revenue$0

Monthly costs$0

Profit per client$0

Yearly profit$0

Clients needed to break even0

How the numbers are worked out

Revenue is the number of clients multiplied by your monthly price.
Cost per client is the platform cost, plus your hours multiplied by your hourly cost, plus the processing fee on the price.
Monthly costs are the cost per client for every client, plus your shared monthly costs.
Break-even is the number of clients whose profit covers the shared monthly costs.

Three ways to raise the profit per client

Charge for outcomes, not hours. A care plan that includes updates, backups, a monthly report and a booking or contact system is easier to price above the cost of the hours.
Cut the hours, not the service. Tools that let clients make small edits themselves, or that draft pages for you, lower the hours line without lowering what the client gets.
Sell more than a website. Online stores, CRM, booking and invoicing are monthly services clients keep paying for.

Frequently asked questions

How much profit should a website client make me each month?

It depends on what you charge, what the tools cost you per client and how many hours each client takes. Put your own numbers in the calculator: the profit per client and the margin show you whether the price covers your time.

What costs should I include?

The platform or hosting cost per client site, the hours you spend per client each month multiplied by what an hour costs you, payment processing fees and any shared monthly costs such as software or ads.

What is a good profit margin for website care plans?

There is no single right number. Many agencies aim for a margin that still leaves room after their own salary is counted as a cost, which is why the calculator asks for the value of your hours.

How many clients do I need to break even?

The calculator shows the break-even point: the number of clients at which the profit per client covers your shared monthly costs.

Does this calculator store my numbers?

No. Everything is calculated in your browser and nothing you type is sent anywhere.

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