Does Wix have a CRM? What it includes, what it costs and where it stops

The short answer

Wix does not sell its CRM as a separate product. It is a set of customer tools that comes with every Wix dashboard, and Wix markets it as free. When someone fills in a form, books, buys or chats on your site, they become a contact automatically. You follow them up from the same place you edit the site.

It is a light CRM, though. It is good at capturing enquiries, replying, tracking work on a board and sending invoices. It is thinner on ranking leads, sales reporting and email volume. Some of the parts you will want, such as taking payments or sending more than a couple of hundred marketing emails a month, need a paid plan or a separate subscription.

If you are also weighing up Squarespace, we answered the same question in does Squarespace have a CRM.

What is inside the Wix CRM

Based on Wix's own feature pages and help centre at the time of writing, you get:

• Contacts. Form submissions, bookings, store orders and chats create contacts automatically. You organise them with labels (tags you add yourself), segments (lists that update themselves from filters you set) and saved views.
• Inbox. Site chat, form messages, email and Facebook Messenger in one place.
• Forms. Lead capture forms that feed straight into contacts. How many you can have depends on your plan.
• Workflows. Simple boards where each card is linked to one contact. There are eight templates for jobs like handling enquiries and following up on orders.
• Pipelines. The newer, sales-focused boards. Each card can hold a value, priority, due date, owner and custom fields, and you can attach invoices, quotes and form submissions to it. A pipeline can have up to 30 stages, and there is no limit on the number of pipelines or cards.
• Tasks. Follow-ups with a date and an owner, linked to your boards.
• Invoices and price quotes. When a customer accepts a quote, it turns into an invoice. Recurring invoices charge the customer automatically after the first payment through providers such as Stripe, PayPal or Wix Payments.
• Automations. 'When this happens, do that' rules, for example a thank-you email after a form, moving a card when an invoice is paid, or a reminder when an invoice is overdue.
• Team access and mobile. Collaborators with roles and permissions, and the Wix app for checking contacts and messages on your phone.

All of this works on the same contact record as your site, store and bookings. For a one-person business or a small team handling a few dozen enquiries a week, it may be all the CRM you need.

What happened to Ascend by Wix

You will still see the name Ascend on some Wix pages and in older reviews. Ascend used to be a separate paid suite of marketing and customer tools that you bought on top of a website plan, with its own tiers and its own limits on things like automations.

On 1 February 2023 Wix stopped selling Ascend as a standalone package. Live chat, social posts and promotional videos moved into the Premium website plans, forms became tied to your Premium plan, and email marketing got its own set of plans. If an article quotes Ascend tier prices or automation limits, treat that as history. You cannot buy those packages any more. What you get now depends on your website plan, plus any email marketing plan you add.

Which Wix plans and add-ons you need

The contact list and basic tools come with every site, but the useful parts of a CRM depend on your plan. These are Wix's US prices on annual billing at the time of writing (October 2026). Prices vary by country and are higher on monthly billing.

Then there is email. Wix Email Marketing is billed separately from your website plan. The free tier allows 200 emails a month with Wix branding. Independent reviewers list the paid tiers at about $10, $24 and $49 a month on yearly billing, for 500, 5,000 and up to 1,000,000 sends a month. On monthly billing they list roughly $12, $29 and $59. Wix shows the exact price for your country inside the dashboard, so check there before you budget.

Take a service business that sends invoices and a monthly newsletter to a few hundred people. A realistic Wix setup is Core plus the entry email plan, which comes to about $39 a month at the time of writing. Payment processing fees and any paid apps come on top.

Where the Wix CRM usually runs short

None of these is a deal-breaker on its own. They tend to show up once enquiries come in steadily, or once more than one person is selling.

1. No built-in lead scoring. At the time of writing we could not find a lead score in Wix's contacts or help centre. Instead, you sort leads with labels and segments, such as 'came from the pricing page form' or 'budget over $5,000'. That works when you can read every enquiry yourself. It gets slow when 100 new contacts arrive in a week and you need to know which 10 to call first.
2. Basic sales reporting. Pipelines show how many cards sit in each stage and their total value, which is a genuinely useful view. If you need forecasts, win rates by lead source or reports per salesperson, check carefully before relying on Wix. Dedicated sales CRMs are built around those reports.
3. You build invoice chasing yourself. Wix can email a reminder when an invoice is overdue, or a set number of days before it is due, using an automation on the 'invoice overdue' trigger. But you set up each reminder yourself, and the emails are templates rather than personal notes. Recurring invoices only work for customers who pay automatically through a supported provider. Wix says you cannot create recurring invoices that are paid manually, so clients who pay by bank transfer stay a manual job.
4. Email is a second subscription. Once you send more than 200 emails a month, you pay for an email plan on top of your website plan. Reviewers also describe Wix's automated emails as fairly basic. They are fine for a welcome email or an abandoned cart reminder, but less suited to long sequences that change depending on what a lead does.
5. Team size follows your website plan. Collaborator limits come with the website plan. A growing team can push you from Core to Business or Business Elite for reasons that have nothing to do with the website.

Where Wix is the better choice

To be fair to Wix, for many small businesses its strengths outweigh these gaps.

• The app ecosystem is far bigger. The Wix App Market lists more than 800 apps. If your business depends on a particular booking, review, accounting or marketing tool, there is a good chance it connects to Wix. Younger platforms, including WebNewBiz, cannot match that.
• It is mature and well known. Years of tutorials, plenty of designers who know it and a large community mean answers are easy to find.
• The CRM is already connected. Contacts from forms, bookings and the store land in one place with no setup.
• Moving has a cost. If your site works, ranks and brings in enquiries, rebuilding it just to get a better CRM may cost more time than it saves.

If you mostly need to capture enquiries, reply quickly, track jobs on a board and send invoices, stay on Wix and use what you already pay for.

Your three options, compared

When the Wix CRM starts to pinch, there are three sensible routes.

1. Stay on Wix and set its CRM up properly. Before you pay for anything new, build a pipeline with your real sales stages and add the overdue invoice reminder. Create segments for your best lead sources and give every enquiry a task with a date. A lot of 'the CRM is not enough' problems turn out to be 'the CRM is not set up' problems.

2. Keep Wix and add a dedicated CRM. HubSpot, Pipedrive, Zoho CRM and similar tools are built for selling, with deeper reporting and automation, and several offer lead scoring on paid tiers. The cost is a second bill (often per user), a connection to maintain and two places to check. Connections usually run through an App Market app or a connector such as Zapier, so test that form submissions, bookings and store orders really arrive before you commit.

3. Move to a builder with a fuller CRM built in. This is the route WebNewBiz is designed for. On the Growth plan ($79 a month at the time of writing, $1 for the first month), the AI CRM reads and scores incoming leads. It also tracks deals, tasks and bookings, sends invoices that chase themselves and connects to your own email. Website enquiries land in it automatically and store buyers become contacts. Growth includes 3,000 contacts and 3 team members. An AI funnel builder can also draft a landing page, opt-in and thank-you page from a description of your offer.

The honest limits: email campaigns start on Pro at $149, not on Growth. WebNewBiz is a young platform with a much smaller app ecosystem and community than Wix, and there is no free plan. If you move off Wix, your content and domain come with you, but the layout is rebuilt rather than copied, and the AI draft still needs your own edits, photos and facts. Our guide to moving a website off Wix explains what that involves, and WebNewBiz vs Wix compares the two platforms more broadly.

A quick checklist before you decide

• Count your new enquiries per week. If you get under 20 or so and rarely lose track of one, the Wix CRM is probably fine.
• Decide whether you need to rank leads. If you can read every enquiry yourself, labels and segments are enough. If you cannot, look for lead scoring.
• Check how customers pay. Card and automatic payments suit Wix invoices well. Lots of bank transfers mean more chasing by hand.
• List the apps you rely on today and confirm each one works with any platform you consider.
• Count the people who need access, now and in a year, and check the plan limits.
• Estimate your monthly email volume and price the email plan you would actually need.
• Add up the full monthly cost of each option, not just the headline plan price.
• Be realistic about switching time. Rebuilding a site takes days of your time, even with AI help, so only move if the gain is clear.

Quick answers

Does Wix have a free CRM?

Yes. Wix markets its CRM tools as free, and contacts, the inbox, forms, workflows, pipelines and tasks come with every Wix dashboard. To take payments on invoices you need Core ($29 a month on annual billing at the time of writing) or higher. Sending more than 200 marketing emails a month needs a separate Wix Email Marketing plan.

Is Ascend by Wix still available?

Not as a separate package. Wix stopped selling Ascend on its own on 1 February 2023. Tools such as live chat and forms moved into the Premium website plans, and email marketing became its own set of plans.

Does Wix have lead scoring?

We could not find built-in lead scoring in Wix at the time of writing. You can sort leads with labels and self-updating segments, or connect a dedicated CRM that scores leads for you.

Can Wix chase unpaid invoices automatically?

Partly. You can set up an automation that emails a reminder when an invoice is overdue, or a set number of days before it is due. You build each reminder yourself, and recurring invoices only work for customers who pay automatically through a supported payment provider.

Can I connect HubSpot or another CRM to Wix?

Usually yes, through an App Market app or a connector such as Zapier. Before you rely on it, test that form submissions, bookings and orders arrive correctly, and budget for the CRM's own subscription.

Should I leave Wix just to get a better CRM?

Only if the gaps are costing you leads or hours every week. If your site works and your needs are simple, stay and set up the Wix tools properly. If you want lead scoring, deals and invoices that chase themselves in one place with your site, a builder with a CRM built in, such as WebNewBiz Growth at $79 a month, is worth comparing.

Related guides

• Does Shopify have a CRM? What is built in, what is missing and what it costs

If you want to try the built-in route

If staying on Wix suits you, that is a perfectly good outcome. If you would rather see what a site with the CRM already attached looks like, try the free AI Website Preview: describe your business in one sentence and it designs a homepage for you. When you are ready, our AI website builder drafts the full site, and the Growth plan adds the CRM. Every plan costs $1 for the first month and there is no minimum contract, so you can start for $1 and make up your mind once you have used it.