Can you white label Squarespace? The straight answer for designers
No. Here is what Squarespace Circle and its reseller programme really offer, how designers bill clients today, and when a white-label builder makes sense.
No, you cannot white label Squarespace. Squarespace has no programme that lets a freelance designer or agency put their own name on the Squarespace dashboard, run client logins on their own domain or resell plans at their own prices. Squarespace Circle, the partner programme most designers join, gives you perks: longer trials, discounts on annual plans, priority support and referral payments. This guide explains what Circle really gives you, how designers bill clients on Squarespace today, and when it makes sense to move to a builder where your clients see your brand instead.
The straight answer, and what white label would actually mean
Squarespace is built around the person who owns the website. Your client logs in to Squarespace, gets emails from Squarespace and, if they hold the subscription, pays Squarespace directly. Nothing in the product lets you replace that with your own brand.
People use the term white label loosely, so it helps to be precise. A genuine white-label setup normally gives you all of the following:
- Your name, logo and colours on the dashboard your client logs in to.
- A login address on your own domain, such as app.youragency.com.
- Invitations, notifications and invoices sent in your name.
- Your own prices, with client payments landing in your own account.
- Client accounts that you create, limit, suspend and log in to.
Squarespace offers none of these to designers. It does offer sensible contributor roles, so you can work inside a client's site with the right level of access, and a partner programme that makes you cheaper and faster to work with. Both are useful. Neither is white label.
What about the Squarespace reseller programme?
Squarespace does run a reseller programme, and that causes some of the confusion. It is a formal partnership for platforms rather than a sign-up for design studios. Approved partners connect through Squarespace's reseller API, add domain search and registration to their own checkout, own the billing relationship with the customer and pay Squarespace a negotiated wholesale price for each domain. They can also earn on Squarespace website subscriptions attached to those domains.
Two things make it a poor fit for a freelancer. You have to be approved, and you need the technical setup to integrate an API. More importantly, the reseller still sends the customer to Squarespace to log in and manage their domain and website. Squarespace's own help article for owners of resold websites says the reseller handles cancellations, refunds and payment details, while Squarespace supports editing and publishing. Even when a site is bought through a reseller, the client is working in a Squarespace product under the Squarespace name.
What Squarespace Circle actually gives you
Circle is free and open to any Squarespace customer. You earn points through subscription activity and community engagement, and your points decide your tier. At the time of writing (October 2026), Squarespace lists these benefits:
| Benefit | Silver | Gold | Platinum |
|---|---|---|---|
| Discount on new annual subscriptions | 10% | 20% | 25% |
| Extended free website trial | 3 months | 6 months | 12 months |
| Support | Priority | Urgent priority | Dedicated |
| Referral payments | Yes | Yes | Yes |
All tiers also get a Circle badge for your own website, a partners-only forum (with more access at higher tiers), event invitations and early access to betas. You have to register separately for referral payments (commissions on new subscriptions), and Squarespace does not publish the rates on its Circle page, so read the terms before you count on that income. Designers who create eight Squarespace websites within a year can be considered as Squarespace Experts, and Squarespace invites Experts to its Marketplace based on client demand.
One practical catch: the extended trial only applies when you start the site on your own Circle account and then invite the client. If the client starts the site and adds you, they do not get the longer trial, although you can still buy the subscription on your account so the client gets your discount.
Notice what is missing. Circle does not rebrand anything, does not let you set the client's price and does not route subscription payments through you. It makes you a well-supported Squarespace professional, and your client still has a Squarespace website.
How designers bill clients on Squarespace today
Each Squarespace site has its own subscription, so most designers settle on one of three models.
1. Build, hand over and charge a project fee. Start the site on your Circle account so the extended trial applies, invite the client as a contributor, and transfer ownership once the final invoice is paid. Only the current owner can transfer a site. Attached subscriptions such as Squarespace domains move with it, but the card on file does not change, so the client should update the billing details before the next renewal or the charge comes to you. If the site takes payments, the client must also become the Payments Manager. Afterwards you either stay on as an administrator or remove yourself.
2. Keep the subscription and recharge it. You buy the plan on your own account, which passes on your Circle discount, and invoice the client at cost or with a margin. You stay in control, but your card sits behind every renewal and add-on, and you become the one chasing payment when a client goes quiet. Several Squarespace-focused guides advise against this model for that reason.
3. Sell a monthly care plan. One monthly fee covers the subscription plus updates, support and small changes. This is the nearest Squarespace gets to recurring agency revenue. The weakness is transparency: Squarespace publishes its prices ($19 to $99 a month on annual billing for Basic to Advanced, at the time of writing), and a client who logs in can see the plan behind your fee. That is fine when your fee clearly buys time and expertise, and awkward when it mostly looks like a markup.
Whichever model you use, Squarespace's Billing contributor role is worth knowing. It can change or cancel subscriptions and view invoices without touching content, which suits a client's bookkeeper, or you if you handle renewals but not edits. For pricing and scoping ongoing support, see our guide to monthly website care plans for clients.
When staying on Squarespace is the right call
To be fair to Squarespace, plenty of designers should stay exactly where they are:
- You sell projects, not subscriptions. If most of your income is one-off builds and you prefer clients to own everything, the hand-over model is clean and light on admin.
- Your clients value the name. Some clients feel safer on a large, well-known platform with its own support team, and that is a reasonable view.
- Design polish is your selling point. Squarespace is well regarded for visual, portfolio-style sites, and its ecosystem of templates, extensions and community help is far larger than any young platform's.
- You hold a high Circle tier. A 12-month trial and 25% off annual plans at Platinum are real advantages you would give up by moving.
If that sounds like you, make the most of Circle and tighten your hand-over process rather than switching.
Signs it is time for a white-label builder
White label makes more sense once the website stops being a project and becomes a service you sell every month. Typical signs:
- A dozen or more clients pay you monthly, and renewals, card updates and ownership questions eat real time.
- Clients ask why they pay both Squarespace and you.
- You want to bundle the site with a store, CRM, booking or email under one price.
- You want clients to see your brand every time they log in, so they come back to you for the next job.
- You want to sell fixed packages to smaller clients who will never need a custom design.
Here is what changes from the client's side:
| What the client sees | Squarespace with Circle | Typical white-label builder |
|---|---|---|
| Dashboard and login page | Squarespace branding | Your name, logo and colours |
| Login address | Squarespace's own | Your domain, such as app.youragency.com |
| Invitations and invoices | From Squarespace | From you |
| Plan price | Published by Squarespace | Set by you |
| Where payment lands | Squarespace, or you and then Squarespace | Your own payment account on most platforms |
White label is not free. You pay a platform fee whether or not every client is profitable, and you become first-line support because clients now see you as the provider. For reference, at the time of writing Duda's White Label plan costs $149 a month on annual billing with four sites included (extra sites cost more), and GoHighLevel's plans run from $97 to $497 a month, with more emphasis on funnels and automation than on design. Wix Studio sits in between: its Custom Branding feature puts your logo in client invitations and on client site dashboards, a useful middle step, though Wix does not present it as a full white label. Our comparison of Wix's partner programme and white-label reselling covers that trade-off in more depth.
Where WebNewBiz fits, and where it does not
WebNewBiz is one of the platforms built for this. Its agency white label puts your name, logo, colours and favicon on the dashboard, and clients log in on your own dashboard domain, such as app.youragency.com. The login page, invitations, emails and invoice PDFs carry your brand, and you can send email through your own SMTP.
You create client accounts, put each one on a plan with limits (websites, team members, features), suspend a client if needed, and either log in as the client to do the work or let them run it themselves. You sell at your own prices: recurring, one-off or free packages, billed weekly, monthly, quarterly or yearly, with an optional setup fee, shown on your own storefront page and paid into your own Stripe or PayPal account.
Client sites are built like any WebNewBiz site: describe the business, the AI drafts the pages and copy, and you or the client edit by chatting with the AI Copilot. Depending on the plan you sell, clients can also get an online store, an AI CRM where website enquiries land automatically, and a funnel builder. The details are on our white-label website builder for agencies page, and if CRM is a big part of your offer, see white-label CRM for agencies.
The honest limits:
- It is younger and smaller than Duda, GoHighLevel or Webflow's agency programmes, with a much smaller app ecosystem and community than Squarespace.
- Agency pricing is not published, so you need to talk to us for numbers.
- The AI first draft still needs your edits, photos and facts.
- Moving an existing Squarespace site means a rebuild: content and the domain move across, and the layout is rebuilt.
How to switch without unsettling existing clients
- Start with new clients. Sell white-label packages for new work first, so you learn the platform without risking a happy account.
- Leave happy Squarespace clients alone. A client who owns their site and is satisfied does not need moving. Keep supporting them as a contributor.
- List renewal dates. For subscriptions you hold, note each annual renewal and plan any move a month or two ahead so nobody pays twice.
- Sort out domains early. Domain transfers need the owner's approval and take time, and Squarespace domains have their own ownership process, separate from the site.
- Rebuild, then redirect. Keep the same page addresses where you can and set redirects for any that change, so search rankings carry over.
- Explain it plainly. One invoice, one login, one person to call. Most small business owners care about that more than the platform name.
If selling websites as a recurring service is new to you, our guide on how to resell websites to clients covers packaging and pricing.
Quick answers
Can you white label Squarespace?
No. Squarespace has no white-label programme for freelancers or agencies. Your client logs in to a Squarespace dashboard, and you cannot replace Squarespace's branding with your own or set the price of the client's plan.
Is Squarespace Circle a white-label or reseller programme?
No. Circle is a free perks programme. Depending on your tier it gives you 10% to 25% off new annual subscriptions, extended trials of 3 to 12 months, priority support and referral payments. It does not rebrand the platform.
Does Squarespace have a reseller programme?
Yes, but it is an approved partnership for platforms that sell domains (and attached websites) through Squarespace's API. Customers still log in to Squarespace to manage their site, so it is not a white-label option for a design studio.
Can I charge clients more than the Squarespace price?
You can charge whatever you like for your own service, and many designers bundle the subscription into a monthly care plan. If the client owns the site, though, they can see Squarespace's published plan price, so your fee needs to clearly pay for your time and support.
Can I move client sites from Squarespace to a white-label builder?
Yes, but expect a rebuild. Content and the domain move across and the layout is rebuilt on the new platform. Move new clients first, and time any existing ones around their renewal dates.
A low-pressure next step
If you want clients to see your brand rather than Squarespace's, the most useful next step is to talk to us about white-label. We will walk you through the agency dashboard and pricing for your number of clients. If you would rather look at the product first, try the free AI Website Preview, which designs a homepage from one sentence, see how our AI website builder works, or start for $1 and build a test site for one client. And keep the Squarespace clients who are happy exactly where they are.