How to show past functions, ask for a brief instead of a contact form, and put the advance and cancellation terms in writing before the date is blocked
Wedding work in Pakistan is won on two things: what your last function looked like, and whether the family believes you will deliver on the day. Instagram handles the first and nothing handles the second. A website is where a planner, decorator, caterer or event company stops being a grid of pretty photos and starts being a business with packages, terms and a record. This guide covers showing the work, asking for a proper brief, talking about price when every function is different, and the terms that protect a date you have blocked.
Instagram shows one beautiful frame at a time. A website can show a whole function, which is what a family is actually trying to picture.
Give each event its own page with ten to twenty photographs covering the full arc: entrance, stage, seating, table setting, lighting after dark, and the couple's moments.
Say what it was — mehndi, baraat, walima, engagement, corporate dinner — the venue type, the approximate guest count, and the season. A family planning a 400-guest walima in a marquee needs to see a 400-guest walima in a marquee.
Wedding photographs are of private families. Before publishing:
This matters more in Pakistan than planners often assume, and getting it wrong once travels through exactly the social circle you need.
A form with Name, Email and Message produces "please share your packages", and then a week of messages before you know whether it is worth a meeting. Ask on the form:
Budget bands are the single most useful field on the form. Most families will not type a figure, but they will tick a range — and a range is all you need to know whether to take the meeting.
Planners hide pricing because a 200-guest mehndi and an 800-guest walima are unrelated jobs. Families are not asking for a quotation; they are asking whether they are in the right shop. Give them one of these:
Then say what moves the number: guest count, venue, season, flowers against artificial arrangements, imported items, and how much is custom built. A family that understands why the figure moves is far easier to quote and far less likely to haggle on principle.
If you publish packages, make them readable. For each one state the guest range it suits, exactly what is included, what is not, how many hours of setup and coverage, and what a common add-on costs.
The exclusions are what prevent the argument on the day. Generator and backup power, extra hours past midnight, venue charges, transport outside the city, overtime for staff — name them.
When you accept a booking you stop selling that date to anyone else, which is exactly why the terms must exist before the advance is taken:
What happens if the family postpones — a transfer to another date is usually fairer to both sides than a refund argument.
Put them on a page, and reference them in the booking confirmation. In a business where a postponement costs you a whole date in season, this page is the difference between a business and a hobby.
Create a Google Business Profile with the company name, office address, hours and phone number. Families do search "wedding planner in Lahore" and "event decorator in Karachi", and the map results take most of those clicks.
Ask for a review in the week after the function, while the family is still thanking you. Reviews from recent, named functions carry real weight in a referral-driven trade.
A custom-built event company website with galleries from an agency in Pakistan typically starts around PKR 60,000 and rises with the amount of bespoke design, plus hosting and the cost of adding each new event.
That last cost decides whether the site survives. A gallery that is expensive to update stops being updated, and a planner whose newest wedding is from two seasons ago looks finished. Whatever you build on, make sure you can add an event yourself in half an hour. Our website cost guide covers the rest.
You describe the company once — the services, the cities, the function types and how you price — and WebNewBiz builds the site around it: event pages with full galleries, packages with inclusions and exclusions, a brief form with budget bands that reaches your phone, a terms page, and a list of enquiries with the date and budget attached.
Adding last weekend's function is a matter of uploading the photographs and describing the event, which is the only way a wedding portfolio stays current through a season.
What should a wedding planner's website show first?
Complete events rather than single photographs. A family is trying to picture their whole function, so give each event its own page with ten to twenty images covering entrance, stage, seating, table setting and the lighting after dark, and state the function type, venue and approximate guest count.
Should a wedding planner publish prices?
Publish something: starting prices by service, a per-head range for catering, or typical total ranges. Families are not asking for a quotation, they are asking whether they are in the right shop. Say what moves the figure — guest count, venue, season, fresh versus artificial flowers — and quoting becomes much easier.
Can I put client wedding photos on my website?
Ask the family first, and confirm with the photographer who owns the images. Some families will allow decoration shots but not faces, and that is a reasonable condition. Never publish what a family paid. In a referral-driven trade, getting this wrong once travels through the exact circle you depend on.
What should an event enquiry form ask?
Function type, the date or month, city and venue if booked, approximate guest count, which services are needed, a budget band chosen from ranges, and a phone number. The budget band is the most useful field — most families will not type a number but will tick a range.
What terms should a wedding vendor have in writing?
The advance that confirms and blocks the date, the payment schedule, what is refundable and by what notice, what happens on a postponement, what happens if the guest count changes materially, and who carries the risk for power failures or weather on an outdoor setup. Accepting a booking means refusing that date to everyone else, which is why it has to be written down first.
Everything else is on the blog.
Pick your eight strongest functions, write down what each one included and the guest count, decide your budget bands and your advance terms, then start for $1 and describe the company. If you also shoot the events yourself, the photographer guide covers that side. More guides are on the blog.