10Web vs Wix Studio for agencies: which suits client work?

The short answer

Choose 10Web if you want to resell websites under your own brand, set your own prices and keep WordPress underneath. Choose Wix Studio if your team are designers who want fine control over layout and responsive behaviour, and you are happy for clients to pay Wix directly while you earn a revenue share and charge for your services.

Neither wins everywhere. 10Web gives you more ownership of the client and the code. Wix Studio gives you a more refined design tool, tidier client handover and a much larger company behind it.

What each platform actually is

10Web is an AI website builder with managed WordPress hosting. You describe a business, or give it an image, a Figma file or an existing URL, and it generates a WordPress site. You then edit it visually or by typing instructions. The editor is a set of widgets based on Elementor, so anyone who knows Elementor will feel at home. Hosting runs on Google Cloud with daily backups, a staging copy, and SFTP and SSH access.

Wix Studio is Wix's platform for agencies and freelancers. You build in the Studio Editor, which is made for designers (responsive layouts, a CMS, custom code), and you manage every client site from one workspace. The workspace is free. Each client site needs its own paid Studio plan for a custom domain and business features. Wix hosts everything and you never touch a server.

Who owns the client relationship

This is the biggest difference, and it shapes your whole business model.

With 10Web, clients see only your agency. 10Web says its white label puts your logo, colours and domain on the sign-up page, dashboard, builder, WordPress admin and system emails. You create your own plans and price tiers and take payments through Stripe or PayPal. The pricing page lists the branded dashboard and client billing from the Agency Core plan, which carries a 7% billing transaction fee. On the custom Agency Pro plan, that fee goes as low as 0%. When 10Web launched its reseller dashboard in November 2025, it said the dashboard was only offered where Stripe is supported, so check your country before you plan around it.

With Wix Studio, the client is a Wix customer. Custom branding puts your logo on client email invitations and on the client's site dashboard, but clients still log in to Wix. When a site needs a plan, you can send a payment request. The client pays Wix directly, becomes the site's billing manager and handles renewals from then on. You bill your own design and care fees separately with Wix's invoices and proposals.

Neither model is wrong. The 10Web model suits agencies selling a monthly 'website as a service' package with hosting built into the price. The Wix model suits agencies that charge for projects and care plans and would rather not collect hosting payments or chase failed cards.

AI drafting: how much of the site the AI builds

10Web builds a whole site from a prompt. It also has agents that redesign an existing site, clone a layout from a URL and convert Figma designs. Reviewers agree it gives you a usable start quickly. They also say the designs often need manual tweaking before they look distinctive, so budget real design time before a client sees anything.

Wix Studio uses AI as an assistant, not a site generator. Wix's own AI page lists one-click responsive layout fixes, an AI code assistant, a text generator, text-to-image, image upscaling and background removal, suggested SEO titles and descriptions, and AI-built CMS collections. Drafting whole sites only appears in its 'labs' preview section, not as a released feature.

That suits designers who want to lay out pages themselves. If your pitch relies on showing a prospect a draft site in the first meeting, Studio will not do that part for you.

Client editing and handover

Wix Studio is strong here. You invite a client and give them a role. In content mode they can change text and media in a side panel without touching your layout. Full mode opens the whole editor, limited by the role you set. Client kits bundle brand assets, guidelines and tutorials for the handover. If you transfer ownership to the client, stay on the site as a collaborator so you keep the partner points earned from it and can still help.

10Web gives each client a dashboard showing their sites, orders and stats. It adds staff logins with roles and permissions, and the same visual and plain-language editing you use. Because there is WordPress with a page builder underneath, a client with full access can move things you would rather they left alone. Set roles carefully and use the staging copy for bigger changes.

A tip that works on both: write a one-page 'how to update your site' note for each client. Cover the three things they actually change, such as opening hours, prices and photos. It saves more support time than any permission setting.

Hosting, speed and control

10Web runs sites on Google Cloud, with isolated resources per site, free SSL, caching, daily backups and staging. It advertises 99.99% uptime and 90+ PageSpeed scores. Treat those as vendor claims and test a couple of real client sites. SFTP, SSH and PHP version control matter if you have a developer who likes to work under the bonnet. Agency plans also cap monthly visitors (80,000 on Agency Starter, 120,000 on Agency Core) and monthly AI credits, so check the caps against your busiest clients.

Wix Studio is fully managed. Wix handles hosting, security and updates, and there are no plugins to keep patched. The trade-off is control. You get no server access, and you work within what Wix and its app market allow. For many small business clients that is a fair swap, because far less can break after an update.

On 10Web you get the huge WordPress plugin ecosystem, along with the job of keeping plugins compatible. On Wix you give up both.

Pricing and partner terms side by side

Prices are in US dollars at the time of writing (October 2026) and billed yearly unless stated.

Two Wix details catch people out. Standard ($27) is the first Studio plan that takes payments, so shop clients cannot use Basic. And revenue share only applies if you are the site's first owner (the person who created it in the workspace) and the client is on a yearly or longer plan. A payout is scheduled once your earnings reach $200.

Here is a rough example with 20 clients. On 10Web Agency Core, if each client pays you $30 a month, you take in $600. 10Web costs $80 plus the 7% fee (about $42), which leaves around $478 a month before your time. On Wix Studio, 20 clients on Standard pay Wix $27 a month each. Your 20% share works out at about $1,296 a year (roughly $108 a month), on top of whatever you charge for care plans. The 10Web route keeps more of the hosting margin but makes you the billing department.

What moving off each platform involves

Wix Studio: Wix says a Wix site must be hosted on Wix's servers and does not support external hosting. You can take your domain, text and images, but the design has to be rebuilt somewhere else. You also cannot move a site straight from one Studio workspace to another (Wix suggests a workaround through another account), which matters if you ever merge or sell your agency.

10Web: sites are real WordPress installs and you have SFTP and SSH access, so you can copy the files and database to another host. Test this on one site before you rely on it. Check which 10Web plugins and builder widgets the pages depend on and whether they still work away from 10Web, because some features are tied to its hosting. Your white-label brand, plans and client subscriptions do not travel with the site, so also plan how billing would move.

To be equally clear about WebNewBiz: your content and domain move with you, but the layout has to be rebuilt on the new platform. It does not export a site as files for another host.

Whichever you choose, keep your own copy of every client's text, photos, logins and domain records from day one.

Where WebNewBiz fits

WebNewBiz takes the 10Web approach (an AI builder with a full WordPress CMS, sold under your brand) and adds the client tools agencies usually buy separately. You describe the client's business and the AI drafts the pages, layout and copy. You then refine the site by chatting with the AI Copilot or in the Design Studio visual editor.

The white label covers your name, logo, colours and favicon, a dashboard on your own domain such as app.youragency.com, and your own SMTP. Login pages, invites, emails and invoice PDFs all carry your brand. You create client accounts on plans with limits and can suspend them. You can log in as the client and do the work, or let them manage it themselves. You sell your own packages (recurring or one-off, with optional setup fees, in several currencies) from your own storefront page, and payments go to your own Stripe or PayPal account.

Depending on the plan you sell, client sites can include an online store, an AI CRM where website enquiries and store buyers land as contacts, an AI funnel builder with 26 templates, and workflow automations. There is also a REST partner API with single sign-on and webhooks. Our guides to the white-label website builder for agencies and the white-label CRM for agencies go into detail.

The honest limits: WebNewBiz is younger and smaller than Wix or the big agency programmes, with a much smaller app ecosystem and community. The AI draft still needs your edits, real photos and facts. Agency pricing is not published, so you have to ask us. And if your designers want the precise layout control of the Studio Editor, Wix Studio is the better fit.

How to choose: a checklist

1. Who should the client pay? If you want them to pay you, use a white-label platform such as 10Web. If you would rather Wix billed them, Wix Studio fits.
2. How do you win work? Fast AI drafts in a sales meeting favour 10Web. Custom, design-led projects favour Wix Studio.
3. Who edits after launch? If clients update their own content, Wix Studio's content mode is hard to beat.
4. Do you need WordPress? Specific plugins, developer access or a client who insists on WordPress all point to 10Web.
5. Where are you based? Check that 10Web's client billing works in your country before you plan to resell.
6. What else do clients need? If most clients also need a CRM, funnels and follow-up, price those tools in or choose a platform that includes them.
7. How would you leave? Ask each vendor, in writing, what moving 20 client sites away would involve.

For the wider field, see our lists of 10Web alternatives for agencies and Wix Studio alternatives for agencies, and our Wix Studio pricing guide for agencies.

Quick answers

Is 10Web or Wix Studio better for a web design agency?

It depends on your business model. 10Web suits agencies that want to resell WordPress sites under their own brand and bill clients themselves. Wix Studio suits design-led agencies that are happy for clients to pay Wix while they earn a revenue share and charge for their services.

Can Wix Studio be white-labelled?

Only partly. Custom branding adds your logo to client invitations and the client's site dashboard, but clients still log in to Wix and pay Wix for their plan. 10Web and WebNewBiz offer full white label on your own domain.

How much revenue share does Wix Studio pay?

At the time of writing (October 2026), it pays 20% on yearly Studio plans, or 30% for Legend partners, as long as you created the site in your workspace. Monthly plans do not qualify, and a payout is scheduled once your earnings reach $200.

Does Wix Studio build a whole website with AI?

Not as a released feature. Its AI writes text, creates images, fixes responsive layouts, helps with code and suggests SEO tags. Drafting a whole site only appears as a preview in Wix's AI labs. 10Web and WebNewBiz both draft complete sites from a description.

Can I move a client site off Wix Studio or 10Web?

Wix says its sites must stay on Wix's servers, so you keep the domain and content and rebuild the design. 10Web sites are WordPress with SFTP and SSH access, so the files can be copied, but test first whether the pages depend on 10Web's builder or hosting features.

How much does 10Web cost for agencies?

At the time of writing (October 2026), Agency Starter is $42.50 a month billed yearly for 10 sites and Agency Core is $80 a month billed yearly for 20 sites. Core adds the branded dashboard and client billing, with a 7% billing fee. Monthly billing costs about twice as much.

Related guides

• Wix Partner Program vs white-label reselling: which pays agencies more?

Try it on a real client brief

To see what an AI first draft looks like, try the free AI Website Preview. It designs a homepage from one sentence.

For agency work, the best next step is to talk to us about white-label. We will explain pricing and show you what your clients would see. If you would rather test the AI website builder yourself first, you can start for $1 for the first month and cancel any time.