Wix Studio pricing for agencies: what a client book really costs

How Wix Studio charges agencies

Wix Studio is the agency side of Wix: a workspace where your team builds, hands over and manages client sites. Wix's help centre says plainly that no additional payment is required to use it. There is no seat fee, no agency tier and no agency price list.

The cost arrives site by site. You can build and preview a site for free, and a free site gets up to 5 collaborator seats. But to connect the client's domain, remove Wix branding or take payments, each site needs its own Studio plan. Your Wix bill therefore grows in a straight line with your client list.

These are the Studio plans listed on Wix's Studio plans page at the time of writing. Prices are in US dollars per month on yearly billing, paid in full up front:

Three details matter for agencies. First, Basic cannot take payments, so any client who sells, takes deposits or charges for bookings needs Standard or above. Second, monthly billing costs noticeably more, and it earns no revenue share. Third, Wix's own pages have not always agreed on prices in 2026: one of its August 2026 blog posts quotes Basic at $17, Standard at $29 and Plus at $39. Check the price at checkout. For the client mix used later in this guide, the difference is under 2%.

Above Elite sits Enterprise, priced by quote, which adds centralised billing, single sign-on and multi-site management. Most small and mid-sized agencies will not need it.

Studio plans are not Wix Premium plans

This catches agencies out. A Studio workspace can hold two kinds of site, and they use different plans that cannot be swapped:

• Sites built in the Studio Editor need Studio plans (Basic, Standard, Plus, Elite).
• Sites built in the regular Wix Editor or Wix Harmony use Wix's consumer Premium plans: Light $17 (cannot take payments), Core $29, Business $39 and Business Elite $159 a month on yearly billing.

So if a client already pays for a Wix Premium plan, they cannot just carry it over to a new Studio site. Wix lets you upgrade that plan to a comparable or higher Studio plan of the same length or longer. You only get credit for unused time if the original plan was bought in the same Wix account. The bigger difference is the revenue share: most partners earn nothing on Premium plans.

How the Wix Partner Program revenue share works

The Wix Partner Program is how an agency earns back part of what its clients spend on plans. At the time of writing, Wix's help centre lists these rates for plans billed yearly, every two years or every three years:

The conditions are where the money leaks, so read them before you build a business case on the share:

• Yearly or longer only. Monthly plans earn nothing.
• You must be the first owner. The site has to be created in your workspace. A client's existing site or plan does not qualify. If you later transfer the site to the client, you keep your eligibility.
• No sale, coupon or reassigned plans. Studio plans bought in a seasonal sale do not currently qualify. Nor do plans bought with public coupon codes or plans moved over from another site.
• Earnings arrive slowly. The site has to finish its trial period first, and plan earnings can take up to 30 days to show.
• Payouts start at $200. Plan earnings, client sales share and template sales are added together. Once the total passes $200, Wix pays about 30 days after the end of the month (some plans run on a 60-day cycle). Payouts are in US dollars and are calculated on prices before VAT.

Legend is the top of four partner levels (Pioneer, Creator, Icon, Legend) and starts at 5,000 points. Wix's partner terms award 100 points for each premium site you build and add to your account, plus points for certifications. That makes Legend roughly a 50-site milestone.

You also get a small share of client sales made through Wix Payments (including Wix POS): 0.05% on days with $2,000 or less in sales, and 0.10% on days above that. A client selling $500 a day earns you about $91 a year. Pleasant, but not a business model.

What a 10, 25 or 50 client book costs and earns

To keep the maths honest, assume a typical small-business book. 60% of clients have a brochure site on Basic ($19), and 40% take payments or bookings on Standard ($27). Every plan is yearly, every site was created in your workspace, you pay Wix yourself, and nothing was bought in a sale, so every plan qualifies for the share.

Yearly plans are paid in full when you buy them. A 25-client book means paying out $6,660 over the year, and each renewal falls on the anniversary of that client's upgrade.

Now the earning side. As an example only, suppose you charge each client a $49 monthly care plan that covers their Wix plan, small edits and support:

That works out at about $31 per client per month before your time, whatever the size of the book, because the Wix cost rises with every client. A single hour of edits a month can eat it. Price the care plan from the hours clients actually use, not from the Wix plan price. Our guide to monthly website care plans for clients walks through setting the tiers.

If clients pay Wix directly instead, your plan cost drops to zero and you still get the share. Your care plan then has to justify itself on service alone.

Who owns the client's billing

This choice shapes the whole client relationship. Wix Studio gives you three practical routes.

1. You pay Wix, then rebill the client. You buy each yearly plan on your own card and invoice the client, either from your accounting tool or with Wix Studio's built-in invoices, which can repeat weekly, monthly or yearly. You control renewals and can bundle the plan into a care plan. You also carry the risk: if a client stops paying in month three, you have already bought the yearly plan.
2. The client pays Wix through a payment request. As a Wix Partner, you send a request from the site's upgrade screen. The client pays Wix directly, and Wix appears on their bank statement. From then on, the client is the site's Billing Manager and handles renewals. Wix says your revenue share is unaffected. You cannot set the price, though: the client pays Wix's price for their location and currency. A request only covers the first upgrade, lasts about 30 days and cannot be edited once sent.
3. You transfer the site to the client. The client owns the site and the bill in their own Wix account. As first owner, you keep your revenue share, and you stay involved only if they keep you as a collaborator.

Routes 2 and 3 are tidy and low-risk, but they make the client a Wix customer first and your customer second. If they leave you, the site, the plan and the billing stay with them and with Wix. Route 1 keeps you in the middle, but you are reselling a product whose retail price anyone can look up. That is why charging for care and support usually works better than marking up the plan.

What your clients see

With Wix Studio's custom branding, your logo appears on client invitation emails, on each client's site dashboard and on the banner of free sites you publish. A square version goes on client kits and invoices. You can also send clients automated monthly performance reports and a handover kit.

It is a useful touch, but it is not white-label. Clients still log in to Wix, Wix's name is on the account, and Wix's pricing pages are a search away. Agencies on Wix's own community forum point out that clients still use the Wix dashboard for stats and settings. For many agencies that is fine, and clients who know the name may find it reassuring. But if your model depends on clients seeing only your brand, it is a real limit.

A checklist before you price Wix Studio work

1. Create every new client site in your own workspace, so you are the first owner.
2. Build new sites in the Studio Editor if the revenue share matters to you, because most partners earn nothing on Premium plans.
3. Choose yearly plans or longer, because monthly plans earn no share.
4. Before buying in a seasonal sale, compare the discount with the 20% share you would give up.
5. Only put a client on Basic if they will never take payments. For anyone who might, include the Standard upgrade in your quote up front.
6. Decide who owns billing for each client, and write it into your contract.
7. Track renewal dates. Yearly plans renew on each client's anniversary, not all on one date.

The white-label alternative: your brand, your prices

A white-label platform flips the model. You do not buy a published retail plan for each site and wait for a share back. Instead you get wholesale access and sell your own packages at prices you set. WebNewBiz works this way, and this is what its agency setup includes:

• Your brand throughout. Your name, logo, colours and favicon appear on the dashboard, which runs on your own domain, such as app.youragency.com. The login page, invites, emails and invoice PDFs carry your agency's branding, and email can go through your own SMTP.
• Client accounts you control. You put each client on a plan with limits (websites, team members, features). You can log in as the client to do the work or let them edit for themselves, and you can suspend an account if a client stops paying.
• Your prices, paid to you. Packages can be recurring, one-off or free and billed weekly, monthly, quarterly or yearly, with an optional setup fee and several currencies. They are listed on your own storefront page, and client payments go to your own Stripe or PayPal account.
• More to sell than a website. The AI drafts each client site from a description of the business, and you edit it by chat. Depending on the package you sell, clients can also get an online store, an AI CRM and funnels, which is where a lot of the monthly value sits. Our guide to white-label CRM for agencies covers that side.

The maths changes shape. There is no revenue share to qualify for and no payout threshold. Your margin is your price minus your wholesale cost, and you collect it yourself. There are honest catches, though. WebNewBiz does not publish agency pricing, so you cannot run this page's tables for it without a conversation. It is a younger, smaller platform than Wix, and its agency programme is smaller than those of Duda, GoHighLevel or Webflow. Its app ecosystem is much smaller too. And the AI's first draft still needs real photos, facts and your own edits. The page on our white-label website builder for agencies has the full feature list.

Wix Studio and white-label side by side

Which should you choose?

Wix Studio is the better choice if:

• You are design-led, and clients pay you for bespoke layouts, interactions and custom code.
• You want zero platform cost while you grow, and you are happy to earn mainly from build fees and care plans.
• Your clients want to own a Wix account and pay Wix themselves.
• You want a large app market and a platform your clients have already heard of.

A white-label setup is the better choice if:

• You sell a monthly package (website, store, CRM) and want to set the price yourself.
• You want client payments to land in your own account, not a vendor's.
• You want clients to see only your brand, including at login.
• Most of your clients need a solid site quickly more than they need a bespoke design.

If you are weighing other agency platforms too, our guide to Wix Studio alternatives for agencies and our Duda vs Wix Studio comparison cover the wider field.

Quick answers

Is Wix Studio free for agencies?

The workspace is free: Wix says no additional payment is required to use Wix Studio. You pay per client site, when that site needs a Studio plan to connect a domain, remove Wix branding or take payments.

How much does a Wix Studio site plan cost?

At the time of writing (October 2026), Wix's Studio plans page lists Basic at $19, Standard at $27, Plus at $34 and Elite at $159 a month on yearly billing in the US. Basic cannot take payments. Enterprise is priced by quote.

How much revenue share does Wix pay agencies?

All partners get 20% on qualifying Studio plans billed yearly or longer, and partners at the top Legend level get 30%. Most partners earn nothing on Premium plans for Wix Editor sites (Legend partners get 20%). Monthly plans, seasonal sale purchases and public coupon purchases do not qualify.

Can I charge clients my own price for a Wix Studio plan?

Not through a payment request, where the client pays Wix's own price directly. You can buy the plan yourself and invoice the client any amount, but Wix's prices are public, so most of your margin has to come from services.

Can Wix Studio be fully white-labelled?

No. Your logo appears in client emails, client dashboards and invoices, but clients still log in to a Wix account. For your own dashboard domain, your own prices and payments into your own account, you need a white-label platform such as WebNewBiz.

Related guides

• Wix Studio vs WordPress for agencies: an honest comparison

If you want your own brand and prices

Do you resell websites and want clients to see only your brand, pay your prices and pay into your own account? Then talk to us about white-label, and we will walk you through the agency setup and wholesale pricing. If Wix Studio turns out to suit your agency better, that is a fine outcome too.

Want to judge the output first? Try the free AI Website Preview: describe a client's business in one sentence and it designs a homepage. Or try the AI website builder on a normal account: you can start for $1, then plans run from $9 to $199 a month.