How to show the work, ask for a brief instead of a contact form, and talk about price when every project is different
Interior design and furniture are bought with the eyes and decided with the budget. A client finds you through a photograph, and then spends a week deciding whether you are the kind of studio that will finish on time and not surprise them with a bill. Almost every studio in Pakistan has the first part — a portfolio on Instagram — and almost none has the second. This guide covers what an interior or furniture studio's website needs: how to present projects, how to ask for a brief, how to handle price when no two jobs are alike, and how to follow up without losing the lead.
The homepage should open on your best work at full width — not a slider of stock interiors, not a paragraph about passion. One strong room, then a grid of projects.
Group the work the way clients think about it: residential, commercial, kitchens, wardrobes, office fit-outs, custom furniture. A client looking for a kitchen does not want to scroll past eleven bedrooms.
Show fewer projects, better. Twelve projects photographed properly beat forty shot on a phone at the handover. If you only have phone photographs, shoot in daylight, turn off the ceiling lights, keep the camera level and straight on to the wall, and clear the clutter out of the frame.
Include at least one before photograph on renovation work. The before is often more persuasive than the after.
A gallery shows that you can finish a room. A project page shows that you can solve a problem. For each project, write six short things:
Do not publish a client's full name, address or interior photographs without asking. Many residential clients will agree to photos but not to the address, and that is a reasonable thing for them to want.
A form with Name, Email and Message produces messages that say "need interior design, please share rates", and then a week of back and forth before you know whether it is worth a site visit. Ask the questions on the form instead:
Budget bands work where an open budget question does not. Most clients will not type a figure, but they will tick a range, and a range is all you need to know whether to take the meeting.
Studios hide pricing because every project genuinely differs, and then wonder why half their enquiries evaporate. Clients are not asking for a quotation. They are asking whether they are in the right shop.
You have three honest options, and any of them beats silence:
Say clearly what moves the number: material grade, imported versus local hardware, how much is custom-made, and the site condition. A client who understands why the figure moves is far easier to quote.
Interior leads go cold faster than almost anything else, because a client who decides to redo a room is talking to three studios the same week.
Reply the same day, even if the reply is only to confirm you received the brief and to ask for a site visit date. Set the enquiry form to reach a phone as well as an inbox.
Keep every enquiry in one list with the date, the budget band and what happened next. Studios lose more money to forgotten enquiries than to lost tenders.
After a site visit, send something in writing within two days — a scope, an indicative figure, a timeline. The studio that sends the first clear document usually wins.
Most arguments on an interior project are really arguments about materials, and most of those start because nobody wrote down what was being supplied.
On the site, say what you typically work with and be specific — the board you use for carpentry, the hardware brands, the finishes, whether veneer is natural or engineered. Clients search for these terms and, more importantly, a studio that names its materials sounds like one that specifies them.
Be straight about imported versus local. Imported hardware and fittings raise both the price and the lead time, and a client who understands that before they commit will not treat a six-week wait as your failure.
If you also supply ready furniture, keep that clearly separate from project work. They are different purchases with different timelines, and mixing them on one page confuses both kinds of client.
The commercial side is what turns a good project into a profitable one, and the website is where you set expectations before anyone has signed anything.
Create a Google Business Profile with the studio's address, timings and phone number, and add photographs of your work to it, not just the signboard. Interior searches are heavily local — "interior designer in Lahore", "kitchen cabinets Karachi" — and the profile is what puts you on the map.
Ask clients for a review at handover, when they are happiest, and reply to every review including the unhappy ones.
A custom-built portfolio site from an agency in Pakistan typically starts around PKR 60,000 and rises with the amount of bespoke design, plus hosting and the cost of someone adding each new project.
That last cost is the one studios underestimate. A portfolio site that is expensive to update stops being updated, and a studio whose newest project is from 2023 looks closed. Whatever you build on, make sure you can add a project yourself in twenty minutes.
You describe the studio once — what you do, the kinds of spaces you work on, your cities and how you price — and WebNewBiz builds the site around it: a portfolio grid, project pages, a brief form with budget bands that reaches your phone and your inbox, and a list of enquiries you can work through.
Adding a finished project is a matter of uploading the photographs and describing the job, which means the portfolio actually stays current.
What should an interior designer's website show first?
The work. A full-width photograph of your strongest project, then a grid grouped the way clients search — residential, commercial, kitchens, wardrobes, furniture. Twelve properly photographed projects persuade more than forty phone snaps.
Should an interior design studio publish prices?
Publish something: a per-square-foot band, starting prices for defined items like a kitchen or wardrobe, or a typical project range. Clients are not asking for a quotation, they are asking whether they are in the right shop, and silence loses serious enquiries rather than filtering them.
What should an interior enquiry form ask?
The type of space, its rough size in marla or square feet, which areas are in scope, whether it is a new build or renovation, the deadline, a budget band chosen from ranges, the city and a phone number. Budget bands work where an open budget question does not.
Can I put photos of a client's home on my website?
Ask first. Many residential clients will happily allow photographs but not their name or address, and that is a reasonable condition. Get the permission in writing and respect any limits they set.
How quickly should a studio reply to an enquiry?
The same day. A client redoing a room is usually speaking to two or three studios in the same week, and the one that replies first generally gets the site visit. Even a short acknowledgement with a proposed visit date is enough to hold the lead.
Everything else is on the blog.
Pick your twelve strongest projects, write down what each client wanted and what you solved, decide your budget bands, then start for $1 and describe the studio. If you also sell furniture online, the online store pages cover that side. More guides are on the blog.