How to describe your practice areas, take enquiries safely, and talk about fees in a profession where advertising is restricted
Most legal work in Pakistan still arrives by referral, and that is unlikely to change. What has changed is that the person being referred now searches your name before they call. A website is where they find out whether you handle their kind of matter, where your chamber is, and whether you look like someone who returns calls. This guide covers what belongs on a law firm's site, how to take enquiries without creating problems for yourself, and the care the profession's own rules require.
Someone who has been given your number is usually checking four things, quickly, on a phone:
Give each practice area its own page, and write it for the client's situation rather than the statute. Someone searching has a problem, not a legal category.
A family law page should speak to khula, divorce, maintenance, custody and guardianship — the words a person in that situation actually uses.
A property page should cover title verification, transfer, inheritance and partition, landlord-tenant disputes, and builder disputes.
A corporate page should cover SECP incorporation, partnership and shareholder agreements, compliance filings and contracts.
On each page, say what the process typically involves and roughly how long it takes. A client who understands the stages is a client who calls less often and trusts you more.
Then say what you do not take on. Declining clearly is better for your practice than fielding calls you will refuse anyway.
This is the part lawyers most often get wrong, and it matters more here than on any other kind of business website.
An enquiry form invites people to describe their problem. If someone sends you the details of a matter and you do nothing, they may believe they have engaged you — and if the other side later retains you, you may have a conflict you never agreed to.
Put a short, plain notice on the form itself:
Keep the form itself minimal: name, phone, city, the type of matter, and one line about what is needed. Everything else belongs in the first meeting.
Legal fees are not published the way a product price is, and clients know that. But a page that says nothing at all makes people hesitate to call.
Safe and useful things to publish:
Whether you bill a fixed fee for defined work — a company incorporation, an agreement, a notice — and roughly what that starts at.
Be careful about anything that reads like touting for work or guaranteeing an outcome. Your Bar Council's rules on advertising and solicitation govern this, and they are worth reading once rather than guessing.
Create a Google Business Profile for the chamber with the firm's name, address, hours and phone number. "Lawyer in
Be careful with reviews. Asking a client for a review is ordinarily fine, but never offer anything in return, and never let a review discuss the details of a matter.
A custom-built law firm website in Pakistan typically starts around PKR 60,000 and rises with the number of practice-area pages, plus hosting and someone to keep it current.
A site built on a builder costs a fraction and lets you add a practice area or a guide yourself, which is what keeps a professional site alive. Our guide to website costs in Pakistan has the breakdown.
You describe the practice once — the areas you take, the courts you appear before, your chamber and your team — and WebNewBiz builds the site around it: a page per practice area, lawyer profiles, a guides section, and an enquiry form carrying the disclaimer, reaching your phone rather than an inbox nobody opens.
Practice-area pages come out of the website builder, enquiries land in the CRM with the matter type attached, and the pricing page shows the running cost.
What should a law firm website in Pakistan include?
A page for each practice area written in the client's words, profiles of each lawyer with enrolment year, Bar Council and courts of practice, the chamber address with office hours, a guides section answering common questions, and an enquiry form carrying a clear disclaimer.
Can lawyers advertise in Pakistan?
Advertising and solicitation by advocates are restricted by Bar Council rules, and the position is stricter than for ordinary businesses. An informational website describing your practice areas, qualifications and contact details is generally accepted, but read your own Bar Council's rules before publishing anything that reads like marketing or promises a result.
Why does a law firm enquiry form need a disclaimer?
Because a form invites people to describe their matter. Without a notice, someone may believe that sending it engaged you, and confidential details from a potential client can create a conflict if the other side later approaches you. State plainly that submitting the form creates no lawyer-client relationship and that sensitive details should wait.
Should a law firm publish its fees?
Not as a price list, but say something. Whether the first consultation is paid and roughly what it costs, that fees depend on court, complexity and stage, whether you offer fixed fees for defined work such as an incorporation or an agreement, and that court fees and stamp duty are separate.
Can I publish case results or client testimonials?
Be very careful. Never publish a client's name, matter or documents without written permission, and do not present outcomes as a pattern — that reads as guaranteeing a result, which no lawyer can do. Anonymised descriptions of the kind of work are safer, and reported judgments are generally citable.
Everything else is on the blog.
Write down your practice areas in your clients' words, the courts you appear before and your chamber details, then start for $1 and describe the firm. More guides are on the blog.