Webflow pricing for agencies: what you pay after 16 November 2026

How Webflow bills an agency: three layers

All prices here are Webflow's US list prices at the time of writing (October 2026). Yearly billing comes first because most agencies use it. Paying month to month costs noticeably more.

1. A Workspace plan. This is where your team works and where client sites live while you build them. Agencies choose between the Freelancer and Agency Workspaces.
2. A Site plan for every live site. The Workspace covers building on a free staging address. Once a client site goes live on its own domain, it needs its own Site plan, paid by you or by the client.
3. Seats. Each Workspace includes one Full seat. Every extra designer or developer needs a paid seat, and clients get a few free seats per site.

Optional extras sit on top: more bandwidth, localisation, and Webflow's analytics and optimisation add-ons, each priced separately.

Freelancer suits a solo designer with a handful of projects. Most studios move to Agency once they have more than ten sites in progress or need control over who can publish. On yearly billing the step up costs $19 a month more.

Site plans after the 2026 changes

In May 2026 Webflow merged its old CMS and Business Site plans into one plan called Premium and raised the price of Basic slightly. Ecommerce plans did not change in that update. A new client site pays these prices today:

Two details matter for agencies. First, Premium includes 50 GB of bandwidth, half the 100 GB the old Business plan had. A busy site that sat comfortably on Business may now need a bandwidth add-on: the first extra 50 GB is $20 a month on yearly billing, and Webflow may add it automatically if a site goes over its allowance two months running. Second, Stripe or PayPal processing fees apply on every Ecommerce plan, on top of the 2% Webflow fee on Standard.

What changes for agency sites from 16 November 2026

Webflow rolled the new Site plans out in stages:

• 13 May 2026: all new Site plan purchases.
• 29 June 2026: most existing sites, at their next renewal or billable change on or after this date.
• 16 November 2026: sites in Freelancer or Agency Workspaces, and sites on legacy pricing, at their next renewal or billable change on or after this date.

This is why many pricing guides that rank today mislead agencies. Some still list the CMS and Business plans. Others describe the new plans but don't mention that agency-held sites have not moved yet.

Read Webflow's wording carefully. A site billed monthly renews every month, so it moves at its first monthly renewal on or after 16 November. A site billed yearly moves at its next yearly renewal after that date, which could be months away. A billable change, such as moving a site to a different plan, can bring that date forward.

Here is what that means per site on yearly billing:

• A legacy Basic site at $14 a month moves to the new Basic at $15.
• A legacy CMS site at $23 moves to Premium at $25, an extra $24 a year. Across 25 sites that adds up to $600 a year.
• A legacy Business site at $39 moves to Premium at $25. That is cheaper, but the site gets half the bandwidth.

The bigger jumps come with monthly billing: paid month to month, the new Basic is $25 and Premium is $39. Check your monthly-billed client sites first. Webflow's pricing calculator shows the before and after for each one.

The yearly-billing step that holds today's price

Webflow lets you keep a site's current plan for one more year if you switch it from monthly to yearly billing before its transition date. For agency-held sites, that means before the first renewal on or after 16 November 2026.

This helps in many cases, but not all. Go through these steps for each client site:

1. Confirm the Workspace. Sites you have already transferred to a client's own Workspace follow the general timetable that began on 29 June, not the November one.
2. Note the plan, billing cycle and renewal date.
3. Check two months of bandwidth. A site over 50 GB will cost more on Premium than the headline price.
4. Compare old and new totals. Legacy Business sites are usually cheaper on Premium, so locking in the old plan would cost you money.
5. Accept the commitment. Yearly billing ties you (or the client) in for twelve months, and cancelling does not end the bill early.
6. Tell each client what happens to their site. A specific note works better than one general 'prices went up' email to everyone.

The lock-in buys you a year, not a permanent exemption. At the following renewal the site moves to the new plans anyway, so use the time to reprice your own care plans.

Seats: who pays and who is free

• Full seat: $39 a month billed yearly, $45 monthly. Needed by anyone who designs, publishes or administers (Owner, Admin, Site Manager and Designer roles). One comes with each Workspace.
• Limited seat: $15 a month billed yearly, $19 monthly, for Marketer and Content Editor roles across the Workspace.
• Client seats: free and tied to one site. You get one per site on Freelancer and three per site on Agency, with Content Editor, Marketer or Reviewer access. Clients cannot see your other sites.
• Free seats for people who only review and comment.
• Guest access: free. When a client owns their own Workspace, your team joins it as a guest instead of buying seats there.

After Site plans, seats are usually the biggest line on the bill. A studio with four builders pays for three extra Full seats, or $117 a month on yearly billing, before any client site goes live.

Who pays for each client's Site plan

Webflow gives agencies three options. Which one you choose affects your margin more than the list prices do.

1. You pay and re-bill. The site stays in your Workspace on your card, and you invoice the client yourself, usually as part of a monthly care plan. This is the only way to earn a margin on hosting, but you carry the cost if a client pays late.
2. Client payments. The site stays in your Workspace while Webflow charges the client's card directly. It is simple to run, but the client pays Webflow's standard rate on a Webflow invoice, so you cannot add a markup, and clients have to come to you to change plans.
3. Transfer the site. Freelancer and Agency Workspaces can move a site, with its paid plan, straight into the client's own Workspace and card. You keep working on it as a guest.

Many studios use all three. If you want recurring income, the usual route is the first option plus a clear care plan. Our guide to monthly website care plans for clients explains how to package one.

What Webflow costs at 10, 25 and 50 clients

Here is a worked example. The studio is on the Agency Workspace, every client site is on Premium (what most marketing sites with a blog need), and the agency pays all Site plans itself. The team grows from two builders at 10 clients to four at 50. Bandwidth add-ons, ecommerce, localisation and other tools are left out.

In practice, these things change the numbers:

• A client on Basic instead of Premium saves $10 a month on yearly billing.
• A client with an online shop needs an Ecommerce plan instead. That starts at $29 a month plus the 2% fee on Standard, or $74 with no Webflow fee.
• Each site that goes past 50 GB of bandwidth adds at least $20 a month.
• Webflow is a website platform. If clients also need a CRM, email follow-up, booking or invoicing, those are separate subscriptions, often one per client.

The main point is how the costs grow. Every live site carries its own plan, so Webflow costs rise in a straight line with the number of clients. At 50 clients, Site plans make up close to 90% of the bill.

How a white-label builder prices the same work

White-label platforms work the other way round. You pay the platform, then sell websites under your own brand at your own prices. Look past the headline fee and ask four questions. Who invoices the client, and in whose name? Whose brand does the client see when they log in? Can you set your own margin and setup fees? What does each client get: a website only, or also a store, CRM and follow-up?

WebNewBiz is one example. Agencies get a dashboard with their own name, logo, colours and favicon on their own domain (such as app.youragency.com). Clients see the agency's brand on the login page, invites, emails and invoice PDFs. The agency creates client accounts and puts each one on a plan with limits. It sells its own packages from its own storefront page: recurring, one-off or free, billed weekly to yearly, with an optional setup fee and in several currencies. Client payments go to the agency's own Stripe or PayPal account. For each client site, the AI drafts the pages from a description of the business and the agency edits them by chat. A store, AI CRM and funnels are available depending on the plan the agency sells. Our guide to the white-label website builder for agencies has the detail.

We don't publish our agency pricing, so there is no WebNewBiz column in the 10, 25 and 50 client table above.

When Webflow is the better choice

For many agencies Webflow is worth the price. Stay with it if:

• You sell bespoke design, custom interactions and animation, and clients pay for that craft.
• Your clients are larger marketing teams who ask for Webflow by name or already run their own Workspace.
• You want a big pool of Webflow-trained designers, templates and community answers.
• Clients only need a marketing site, and you already have a CRM and email setup you like.

A white-label builder fits better if most of your clients are small local businesses that want a site, enquiries and follow-up in one place. It also suits you if you want to set and collect your own prices under your own brand. WebNewBiz has real limits too. It is younger and smaller than the agency programmes at Webflow or GoHighLevel, and its app ecosystem is much smaller. The AI first draft still needs your edits and real photos. Sites cannot be exported as files to another host: the content and domain move, but the layout has to be rebuilt. For other options, see our roundup of Webflow alternatives for agencies and the Duda vs Webflow comparison.

Quick answers

How much does Webflow cost an agency per month?

The Agency Workspace is $35 a month billed yearly ($42 monthly) and includes one Full seat. Extra Full seats are $39 a month, and every live client site needs its own Site plan, from $15 for Basic or $25 for Premium on yearly billing. Two builders with 10 Premium client sites pay about $324 a month.

When does Webflow's new pricing apply to agency sites?

Sites in Freelancer or Agency Workspaces, and sites on legacy pricing, move at their next renewal or billable change on or after 16 November 2026. Most other existing sites began moving from 29 June 2026.

Can I keep my current Webflow price?

Yes, for one more year, if you switch a site from monthly to yearly billing before its transition date. Check the numbers first, because legacy Business sites are often cheaper on the new Premium plan.

Can I mark up Webflow hosting for my clients?

Not through Webflow's client payments, which charge clients Webflow's standard rate on a Webflow invoice. To earn a margin, pay the Site plan yourself and bill the client through your own care plan.

Do clients need paid Webflow seats?

Usually not. Client seats are free and tied to one site: one per site on the Freelancer Workspace and three per site on Agency. Paid Limited seats ($15 a month billed yearly) are for people who need wider access.

What does WebNewBiz charge agencies?

Agency pricing is not published. Agencies sell at their own prices and take payment through their own Stripe or PayPal account. Get in touch through the contact page for terms.

Related guides

• Wix Studio pricing for agencies: what a client book really costs

Where to go from here

Before your next Webflow renewal, run the numbers above against your own client list. If a branded platform where you set the prices looks like a better fit, talk to us about white-label and we will take you through the agency terms. To judge the output first, try the free AI Website Preview, which designs a homepage from one sentence. You can also look around the AI website builder and start for $1 on a single site.