Best white label ecommerce website builders for agencies

What white label should cover for an online store

For a brochure site, white label mostly means hiding the platform's logo. A store has more moving parts, and each one can leak the platform's name or send money to the wrong place. Check three layers.

Your brand on the dashboard and emails. Clients should log in on your domain (for example app.youragency.com), see your logo and colours, and get invites, password resets and invoices in your name. Order emails to shoppers should carry only the client's brand.

The client's checkout and payment methods. The checkout should show the client's name and logo, and the money should land in the client's own Stripe, PayPal or similar account. Cards, Apple Pay and Google Pay cover most shoppers in the US and UK, but many shoppers in Europe, India and Brazil expect local methods, so confirm the gateway supports them in each client's country. Also check whether the platform adds its own transaction fee on top of the processor's.

Your own packages and billing. You should be able to set your own prices, charge clients through your own Stripe or PayPal account, add setup fees and suspend an account that stops paying. If clients pay the platform directly, you are a referral partner rather than a reseller.

One more point people forget until it hurts: how the client's products, customers and orders get out again if you ever change platform.

The six platforms at a glance

Prices are in US dollars at the time of writing (October 2026), taken from each vendor's own pages where they publish them. Payment processing fees are extra everywhere.

Duda: the most complete white label, stores sold per site

Duda is built for agencies, and its White Label plan is the most polished here. It costs $149 a month billed yearly ($199 monthly) with 4 sites included; extra sites are $17 a month or $168 a year. White labelling is only on this plan and the Custom plan, so the cheaper Agency plan will not hide Duda's name.

You get a branded login screen on your own platform domain, fully white-labelled client emails and granular permissions. Client billing lets you charge one-off and recurring fees through your own Stripe account under your brand, with no extra Duda fee. Store plans are bought per site: Standard is $7 a month billed yearly (up to 100 products), Advanced $20 (up to 1,000) and Elite $45 (up to 20,000), all with 0% Duda transaction fees. Checkout works with Stripe, PayPal, Square and Mollie, including cards, Apple Pay and Google Pay.

Watch out for: stacking costs. Ten stores on Standard come to about $303 a month ($149 for the plan, $84 for 6 extra sites at the yearly rate, $70 for store plans). That is roughly $30 per store before your margin, and bigger catalogues need Advanced.

Best for: agencies that want a mature, fully branded platform and accept per-site pricing. Our guide to Duda alternatives for agencies compares it with similar tools.

Ucraft: your own branded store builder, priced for volume

Ucraft gives you a whole website builder to run under your name and domain, with your own pricing plans. That suits agencies whose clients build and run their own stores, rather than agencies that do all the work.

Its published white-label tiers are Agency at $599 a month for up to 100 sites, Partner at $1,999 a month for up to 500, and a custom Enterprise tier. Each includes your logo and domain, a billing system for client subscriptions (Braintree, Stripe and PayPal are listed), custom pricing plans, hosting with free SSL and a dedicated account manager. A basic ecommerce plan is included and larger store plans are paid per store. There is also a pay-per-site PayGo option, though its price is not shown on the white-label page.

Watch out for: the entry price only makes sense at volume, and third-party listings show different tiers from Ucraft's own page, so get a written quote.

Best for: agencies, hosts and domain sellers running a branded do-it-yourself store builder for many small customers.

Brizy Cloud: strong editor, stores through an add-on

Brizy Cloud is known for its visual editor and AI builder. Its White Label plan is $159 a month or $1,590 billed yearly, with extra sites at $8 a month. Stores come from Brizy Shops, a separate add-on per website that runs on Ecwid, so Ecwid's gateways (including Stripe and PayPal) are available and transaction fees depend on the gateway you choose.

White-label partners can resell Shops, but it is set up with Brizy's onboarding team (including creating plans in your own Stripe account), and reseller pricing for Shops is agreed with their sales team rather than published.

Watch out for: two layers, the builder and an Ecwid-powered shop, mean two places to check for branding leaks, and the real cost per store is unknown until you get a quote.

Best for: design-led agencies already on Brizy that want to add stores without switching.

Simvoly: funnels first, stores as an add-on

Simvoly combines websites, funnels, stores, email marketing and online communities in one white-label platform. White Label Basic is $59 a month billed yearly ($69 monthly) with 2 websites and 10 funnels; Advanced is $129 ($149 monthly) with 5 websites and unlimited funnels; Ultimate is $429 ($497 monthly) with unlimited websites. Extra projects start at $8, $7 and $5 a month on those plans.

The white label covers your logo, your domain and custom CSS and JavaScript, and Simvoly lets you create your own plans, connect your payment processor and bill your customers. Funnels with upsells, downsells and A/B tests suit clients who sell through offers rather than big catalogues.

Watch out for: ecommerce is a per-project add-on whose price is not shown beside the white-label plans, so ask before you quote. The 2 websites on Basic fill up fast.

Best for: agencies whose clients sell a few products through funnels and online communities.

Wix Studio: the deepest store, but not a true white label

Wix Studio has the most capable store engine in this list, with custom checkout and pricing rules, more than 80 payment providers and built-in point-of-sale. But custom branding only puts your logo on clients' site dashboards, email invitations and the banners on free sites. Clients still log in to Wix.

Billing is split. Studio has invoices, quotes and recurring invoices for your own services, but each client store needs a paid Wix site plan that accepts payments. You can send a payment request so the client pays Wix for the plan directly, after which the client manages renewals. Wix's partner programme adds revenue share and priority support.

Best for: agencies that do not need to hide the platform, want the richest store features and a large app market, and bill for their own work separately. If hiding the platform matters, look elsewhere.

WebNewBiz: branded stores with a CRM built in

WebNewBiz is our own platform, so weigh this section accordingly. You describe the client's business, the AI drafts the site and store, and you edit by chat. The agency white label covers all three layers above:

• Branding: your name, logo, colours and favicon on the dashboard. Clients log in on your own domain, such as app.youragency.com, and see your brand on the login page, invites, emails and invoice PDFs. Email can go through your own SMTP.
• Checkout: cart and secure checkout with cards through Stripe, Apple Pay and Google Pay. Stores can run on WooCommerce, Shopify or WebNewBiz's own engine.
• Your billing: your own packages (recurring, one-off or free, weekly to yearly, optional setup fee, several currencies), your own storefront page and your own Stripe or PayPal account, so client payments go to you.
• Buyers become contacts: on packages that include the AI CRM, store buyers and website enquiries land in the CRM automatically, ready for follow-up, invoices and funnels.
• Client control: put each client on a plan with limits, suspend an account, log in as the client to do the work, or let them run it themselves.

The honest limits: WebNewBiz is younger and smaller than Duda or Wix, with a much smaller app ecosystem. The AI draft still needs real photos, prices and product details. There is no public agency price list. And if you leave, content and domains move but layouts are rebuilt rather than exported as files. Our white label website builder for agencies page has the detail, and the white label CRM for agencies page covers the CRM side.

Best for: agencies that want branded stores with card, Apple Pay and Google Pay checkout and a CRM that turns buyers into contacts, without stitching tools together.

How to price the stores you resell

White label only pays if the numbers work per store. Before you quote, add up your real monthly cost for that one store:

• Your share of the platform plan (plan price divided by the stores it covers).
• Any extra-site fee and the store add-on for that site.
• Paid apps the store needs, such as reviews, shipping labels or tax tools.
• Your time each month for product updates, small changes and support questions.

Payment processing fees come out of the client's sales, not your margin, but explain them up front so the first payout is not a surprise. Most agencies charge a setup fee for the build and product upload, then a monthly fee covering the platform and a set amount of changes, so check you can charge both through your own account. Our guide on how to resell websites to clients covers packages and contracts in more detail.

Checklist: test a platform before you move client stores

Run this on a trial with one real store before you commit any clients.

1. Build a real store with at least 20 products, variants, shipping zones and tax settings, not a demo with three items.
2. Place test orders with every payment method the client needs: card, Apple Pay on an iPhone, Google Pay on an Android phone, PayPal and any local method. Refund one order.
3. Read every email a shopper gets (confirmation, shipping, refund, abandoned cart) and check the sender name and footer for platform branding.
4. Log in as the client. Check the login page, password reset email, dashboard, help links, favicon, URLs and invoice PDFs for the platform's name.
5. Confirm payouts land in the client's own processor account, and write down every fee: platform plan, store add-on, transaction fee, processor.
6. Bill a test client through your own account: create a package with a setup fee, take a payment, fail one, suspend the account and reactivate it.
7. Set permissions so a client can edit products but not break the design, and check it works.
8. Export products, customers and orders, and note what will not export.
9. Check you can set 301 redirects from old product URLs and edit titles and descriptions per product, so the move does not cost search traffic.
10. Test checkout on a mid-range phone on mobile data.
11. Ask support a store question at the weekend and time the answer. Ask who supports your clients and whether that support carries your brand.
12. Read the terms: notice of price changes, minimum contract and what happens to client stores if you leave.

Then move one low-risk client first, keep the old store live until the new one has taken real orders, and only then switch the domain.

Which one should you pick?

• Duda if you want the most mature full white label and accept per-site store pricing.
• Ucraft if you want to run your own branded store builder for many self-serve customers.
• Brizy Cloud if your team already designs in Brizy.
• Simvoly if clients sell through funnels and communities more than catalogues.
• Wix Studio if store depth matters more than hiding the platform.
• WebNewBiz if you want AI-built, branded stores with a CRM that turns buyers into contacts.

One honest exception: if a client's store is their whole business, with thousands of products and a team behind it, a store on their own Shopify account with you as the agency may serve them better than any white-label tool. For single-store owners comparing tools, see our roundup of the best AI ecommerce website builders.

Quick answers

What is a white label ecommerce website builder?

A store and website platform you can sell under your own brand. Clients see your name on the dashboard, emails and invoices, shoppers see the client's brand at checkout, and clients pay you rather than the platform.

Which of these support Apple Pay and Google Pay at checkout?

Duda's store plans list cards, Apple Pay and Google Pay, and WebNewBiz checkout takes cards through Stripe plus Apple Pay and Google Pay. Wix Studio offers more than 80 payment providers, so check which carry them in the client's country. For Brizy Shops, Simvoly and Ucraft, test it in each client's country during a trial.

Is Wix Studio a white label platform?

Only partly. Your logo appears on client dashboards and invitations, but clients still log in to Wix, and site plans are usually paid to Wix rather than to you. Pick it for store features, not for hiding the platform.

Do white label platforms take a cut of store sales?

Some do not: Duda charges 0% on its store plans, and Brizy Shops fees depend on the payment gateway. Payment processor fees always apply. Ask each platform for a written list of every fee before you quote.

Can I move existing client stores to a new platform?

Products and customer lists usually move by CSV export and import, but order history and designs often do not move cleanly. Plan 301 redirects for old product URLs. On WebNewBiz, content and domains move and the layout is rebuilt.

How much does WebNewBiz charge agencies?

Agency pricing is not published, so talk to us through the contact page. Standard plans cost $1 for the first month, then from $9 a month; stores start on Starter ($29) and the AI CRM on Growth ($79).

Related guides

• Simvoly vs GoHighLevel: which should your agency resell?

Next step

If you build stores for clients and want them under your own brand, talk to us about white-label: we will walk you through the agency dashboard, client billing and pricing for the number of stores you run. To see how a site comes together first, try the free AI Website Preview, which designs a homepage from one sentence, read more about our AI website builder, or start for $1 and build a test store yourself.