A fair comparison of Wix Studio, Webflow, WordPress, Brizy Cloud, GoHighLevel and WebNewBiz for agency client work, with October 2026 prices and the trade-offs of each.
Duda is a solid platform, and plenty of agencies stay on it for years. The ones who leave usually go for one of three reasons: the white-label tier costs $149 a month on annual billing at the time of writing (October 2026) before a single client site earns anything, the add-on library is small, or client stores need more than the ecommerce upgrade gives them. This guide compares the alternatives agencies genuinely shortlist, judged on the things that decide a client contract: client accounts, how deep the branding goes, who bills the client, store capability and the real cost per site.
Duda was built for agencies and that shows. The editor is quick to work in, and the white-label tier brands the whole chain: a custom login screen, a branded client dashboard, branded client emails with stats, a support portal in your name and client billing for one-off and recurring fees. Very few platforms do all of that. If that is what you need and brochure sites are most of your work, staying put is a sensible answer.
Three things push agencies off it.
These are the US dollar prices from Duda's own pricing page in October 2026. Annual billing is charged upfront.
| Plan | Annual billing | Monthly | Sites | White-label |
|---|---|---|---|---|
| Basic | $19/mo | $25/mo | 1 | No |
| Team | $29/mo | $39/mo | 1 | No |
| Agency | $52/mo | $69/mo | 4 | No |
| White Label | $149/mo | $199/mo | 4 | Yes |
Extra published sites are $17 a month each on Team, Agency and White Label, and $19 a month on Basic. Ecommerce and bookings are separate upgrades with their own pricing. API access and the template gallery need the Custom plan, which is quoted by sales.
Feature lists are not much help when every platform claims the same things. These are the questions that change which one you sign.
If points one to three are what you care about most, you are shopping for a white-label website builder for agencies rather than a design tool, and the shortlist gets shorter quickly.
The Studio workspace itself is free for agencies and freelancers. You pay per client site on Wix's plans: Light $17 (which cannot take payments), Core $29, Business $39 and Business Elite $159 a month on annual billing in October 2026. There is no separate agency price list and no volume discount to negotiate.
What you get is a single dashboard for all client sites, team permissions, scheduled client reports, branded client kits for handover, and content mode so a client can edit copy and images while your layout stays locked. Billing ownership can be transferred to the client, which is tidy for build-and-hand-over work.
What you do not get is white-labelling. The editor and the dashboard stay Wix-branded, and the client knows they are on Wix. Pick Wix Studio if design quality and a large app market matter more than owning the relationship on the login screen. Our wider roundup of the best AI website builders goes into its AI tools in more detail.
Webflow gives the most design control of anything on this list, and it splits the bill in two, which catches agencies out. Site plans are charged per client site (Basic $15 and CMS at $25 a month on annual billing, ecommerce from $29 with a 2% fee on the Standard tier). On top of that sits a workspace plan charged per seat, with full seats costing considerably more than limited editing seats. Webflow has changed its seat pricing more than once, so check the current figures before building a cost model.
There is no white-labelling. Clients work in the Webflow Editor under Webflow's brand, and they pay for site plans unless you pay on their behalf.
Webflow is the right answer for bespoke, design-led marketing sites where the client is paying for craft. It is the wrong answer for high-volume, low-ticket work, because the per-site cost plus seat cost plus your build hours rarely fit a $500 website.
This is still the most flexible route. Tens of thousands of plugins, WooCommerce for stores at no licence cost, and you hold the files, so you can move host without asking permission. For agencies with technical staff it is hard to beat on capability.
The catch is that WordPress has no agency layer at all. There are no client sub-accounts, no client billing, no package storefront, no suspend button. You assemble that yourself from a host, a management tool and your invoicing system. White-labelling needs a plugin: Beaver Builder includes white labelling on its Unlimited licence ($546 a year for unlimited sites, with Starter at $89 for one site, Plus at $179 for three and Professional at $299 for fifty at the time of writing). Elementor Pro is licensed by site count from around $60 a year and does not rebrand the editor itself, so agencies reach for third-party white-label plugins, several of which have been discontinued.
The real cost here is not licences. It is hosting, updates, backups and security on every site you own, forever. If you want that trade-off examined properly, see AI website builder vs WordPress.
Brizy Cloud is the closest like-for-like swap for Duda's white-label model: a branded builder, your own dashboard domain, client accounts and plans you sell yourself. Its White Label plan is listed at $159 a month (or $1,590 a year) with ten sites included and extra sites around $8 a month at the time of writing, which works out cheaper per site than Duda once you pass four client sites.
Be careful with the number: Brizy runs frequent promotions and its public pricing has shifted more than once, so confirm the current price and site allowance before you plan around it. It is also a smaller company than Duda with a smaller ecosystem and less third-party documentation, which is worth weighing if you are moving twenty client sites onto it.
GoHighLevel is not really a Duda competitor, but it shows up on every agency shortlist, so it belongs here. Starter is $97 a month with three sub-accounts, Unlimited is $297 with unlimited sub-accounts, and Agency Pro at $497 adds SaaS mode, which lets you resell the platform under your own brand at your own prices with your own billing. A white-label mobile app is a further $497 a month add-on.
Its strength is CRM, pipelines, funnels, automation and rebilling. Its website builder is the weakest part of the product, and most agencies using it build sites somewhere else. If your revenue comes from lead follow-up retainers rather than website builds, GoHighLevel is genuinely the better choice, and the flat fee gets cheaper per client the more clients you add. If the price or the complexity is the problem, we compare the options in GoHighLevel alternatives.
WebNewBiz approaches the same job from the AI side. Instead of starting from a template, you describe the client's business in plain language and the AI website builder drafts the pages, layout and copy, which you then edit by chatting with the Copilot or in the Design Studio visual editor. For agencies, the value is in the hours: a first draft the client can react to on the same call instead of a week later.
The agency layer covers the three questions above. White-label puts your name, logo, colours and favicon on the dashboard and on your own domain such as app.youragency.com, with the login page, invites, emails and invoice PDFs branded as your agency, and email sent through your own SMTP. You create client accounts, set plan limits per client, log in as a client to do the work or let them self-serve, and suspend an account when you need to. You sell your own packages (recurring, one-off or free, weekly through to yearly, with an optional setup fee and several currencies) from your own storefront page, and client payments go to your own Stripe or PayPal account. There is also a REST Partner API with single sign-on links and webhooks, plus team seats with role-based access and a dedicated account manager.
Every client site is built the same way as any WebNewBiz site, so a store (card and Stripe, Apple Pay, Google Pay, running on WooCommerce, Shopify or WebNewBiz's own engine) and the AI CRM with lead scoring, deals, bookings, invoices that chase themselves and an AI funnel builder are available depending on the plan you sell. Agencies that mainly want the client-facing database rather than the site builder should look at the white-label CRM for agencies side of it.
The honest part. WebNewBiz is younger and smaller than Duda, GoHighLevel or Webflow's agency programmes, with a much smaller app ecosystem and community than Wix, Squarespace or Shopify. Agency pricing is not published, so you have to ask. The AI draft still needs your edits, your photos and the client's real facts. The CRM only starts on the Growth plan at $79, the cheapest Lite plan at $9 has no store or CRM, and there is no free plan (the first month is $1). And as with every hosted platform here, a site cannot be exported as files to another host: content and the domain move, the layout gets rebuilt.
| Platform | Your brand on the client dashboard | Who bills the client | Store | Cost per client site (Oct 2026) |
|---|---|---|---|---|
| Duda | Yes, on White Label and Custom only | You, billing built in | Paid upgrade | $149/mo for 4 sites, then $17/mo each |
| Wix Studio | No | Client or you, at Wix prices | Core $29 and above | $29-$159 per site, free workspace |
| Webflow | No | Client or you, at Webflow prices | From $29 plus 2% on Standard | $15-$25 per site, plus paid seats |
| WordPress | Only with a plugin | You, using your own invoicing | WooCommerce, no licence fee | Licence spread over sites, plus hosting |
| Brizy Cloud | Yes, on White Label | You, at your own prices | Basic store features | About $159/mo for 10 sites, then about $8 each |
| GoHighLevel | Yes, SaaS mode on Agency Pro | You, at your own prices | Light, not a retail store | $497/mo flat, unlimited sub-accounts |
| WebNewBiz | Yes, including your own dashboard domain | You, through your own Stripe or PayPal | Starter $29 and above | Quoted, not published |
Platform fees are easier to judge with a number attached. Take ten simple business sites, no heavy ecommerce, on annual billing at October 2026 prices.
The useful conclusion is that at ten sites the platform fee rarely decides your margin: the spread above is about $100 a month, and one extra hour of build time per site costs more than that. A platform that turns a six-hour first draft into a one-hour edit moves your numbers far more than $10 a site, which is the real argument for testing AI-first tools on a live client brief.
No platform on this list will import a Duda site. Plan a rebuild, not a transfer, and run the migration like a small project.
Is there a cheaper white-label alternative to Duda?
Yes, but compare what you get. Duda White Label is $149 a month on annual billing with four sites included and extra sites at $17 a month at the time of writing (October 2026). Brizy Cloud's White Label plan is around $159 a month but includes ten sites, so the cost per site is lower. Beaver Builder's Unlimited licence at $546 a year white-labels the builder on unlimited WordPress sites, though you then pay for hosting and do the maintenance yourself. WebNewBiz quotes agency pricing on request rather than publishing it.
Which Duda alternative is best for client stores?
If the client is a real retailer with stock, variants and daily orders, Shopify at $29 a month on the Basic plan is still the straightforward answer, and an agency can build the storefront there. For a shop that sits inside a normal marketing site, WordPress with WooCommerce or WebNewBiz (store from the $29 Starter plan, running on WooCommerce, Shopify or WebNewBiz's own engine) both work. Webflow ecommerce starts at $29 a month but adds a 2% fee on the Standard tier, which matters at volume.
Can I move my clients' Duda sites to another platform?
The domain and the content move. The layout does not. Every platform on this list stores pages in its own format, so a move means rebuilding the design, which is why agencies usually migrate on a redesign rather than as a straight swap. Copy the text, images, product data and form destinations first, map your redirects, and keep the old site live until DNS has switched. The same honest caveat applies to WebNewBiz: content and domain move, the layout gets rebuilt.
Do I actually need white-label branding?
Only if the client logging in matters to your positioning or your pricing. If you build, hand over and move on, a Wix Studio or Webflow dashboard with your agency's name nowhere on it costs you nothing. If you sell a monthly plan and want the client to see your brand on the login page, the emails and the invoice, then white-label is the feature you are paying for, and it is worth paying properly for it.
Is GoHighLevel a replacement for Duda?
Not for site building. GoHighLevel is a CRM, funnel and automation platform with agency resale built in: Starter is $97 a month with three sub-accounts, Unlimited is $297, and Agency Pro at $497 adds SaaS mode so you can resell under your own brand at your own prices. Its website builder is the weakest part of the product. Agencies that earn from lead follow-up retainers often choose it and pair it with another builder for design work.
How much does WebNewBiz cost for an agency?
Agency and white-label pricing is not published, so you need to ask. The retail plans give you a sense of the product: Lite $9, Starter $29, Growth $79, Pro $149 and Ultimate $199 a month, with the first month at $1 and yearly billing cheaper. Under white-label you set your own packages and prices and take payment through your own Stripe or PayPal account.
The fastest way to judge any of these is to take one real client brief and build the same site twice. If you want to see what the AI draft looks like on yours, talk to us about white-label and we will walk through client accounts, your own dashboard domain and your own pricing, or read how the AI website builder works first. You can also test it on your own site before any client sees it: start for $1.