Duda pricing for agencies: what you really pay at 10, 25 and 50 client sites
Duda's plans start at $19 a month, but per-site fees and a white label kept for the top tier decide your real bill. Here is the maths, and how the alternatives price it.
Duda's pricing page lists four self-serve plans, Basic, Team, Agency and White Label, from $19 to $149 a month on annual billing at the time of writing (October 2026). For an agency, that plan price is the small part of the bill. Each plan includes only one or four published sites, extra sites cost $17 a month each from the Team plan up, and white labelling is only on the $149 tier. This guide explains each plan, works through the real monthly bill at 10, 25 and 50 client sites, and compares how four alternatives price white label, so you can set your own markup.
Duda's plans at a glance
These are the US dollar prices on Duda's pricing page at the time of writing. Annual plans are charged upfront, Duda says annual billing saves up to 25%, and tax may be added depending on where you are.
| Plan | Per month, billed yearly | Per month, billed monthly | Published sites included | Each extra site | White label |
|---|---|---|---|---|---|
| Basic | $19 | $25 | 1 | $19 a month or $171 a year | No |
| Team | $29 | $39 | 1 | $17 a month or $168 a year | No |
| Agency | $52 | $69 | 4 | $17 a month or $168 a year | No |
| White Label | $149 | $199 | 4 | $17 a month or $168 a year | Yes |
| Custom | Negotiated | Negotiated | Negotiated | Tiered, negotiated | Yes |
Every plan allows unlimited client accounts, so inviting clients costs nothing. What you pay for is published sites: Duda charges a site subscription for each published site beyond the ones your plan includes. A site still in draft does not use a slot.
Two smaller items sit alongside. Each plan includes 150 AI credits a month for Duda's AI features, and projects built with Duda Vibe, its newer AI building tool, are priced separately from $8 a month each on the Team plan and above. If you only build standard sites, you can ignore both.
Why white label is only on the top tier
Put the Agency and White Label plans side by side and they include the same four sites at the same extra-site price. The difference is the branding. On annual billing you pay $97 a month more for it ($1,164 a year). On monthly billing it is $130 a month more.
What Duda's white label covers:
- Your logo, favicon and brand colours on the client login page, dashboard, editor and site previews.
- A platform domain you choose, so clients log in at your address rather than Duda's.
- Platform emails, such as client invitations and stats reports, sent from your own email domain.
- White-label analytics reports for clients.
What it does not cover: Duda's help centre says membership emails, store emails and form auto-replies still come from Duda's default address. Custom platform HTML and CSS, REST API access and single sign-on are on the Custom plan, which Duda's sales team prices.
Branding is the feature agencies want most once clients start logging in, so it makes sense for Duda to keep it for the top tier. The useful question is whether your clients log in at all. If you build the sites, make the changes yourself and send a monthly report, the Agency plan does the job and clients never see the dashboard. If clients edit their own pages, or you sell a do-it-yourself package, white label earns its keep: a client who sees another company's name on the editor can go and buy from that company directly.
One thing you do not need the top tier for is client billing. From the Team plan, Duda's client billing charges clients one-off or recurring fees through your own Stripe account, and Duda says it no longer takes a transaction fee on those payments. Stripe's own processing fees still apply.
Client count is the real cost driver
Every published site past your plan's allowance adds $17 a month, or $168 a year paid upfront (which works out at $14 a month). On self-serve plans that fee stays the same at 5 sites or 500. Only the negotiated Custom plan offers tiered per-site pricing. At 50 sites, the White Label plan fee is less than a fifth of your total bill.
Two things follow from that.
- Your cost per site falls, but only so far. The plan fee spreads across more sites as you grow, so the cost per site drops quickly between 4 and 20 sites, then flattens towards a floor of about $14 a month on annual billing. Past that point, growth alone will not make Duda much cheaper per site.
- Duda bills you, not your clients. Its help centre says the account owner is the only party responsible for Duda payments, with one card per account. If a client pays you late or stops paying, their published site keeps costing you until you unpublish it.
So when you budget, plan around how many client sites you expect to have published in 12 months. The plan price matters much less.
Worked example: the monthly bill at 10, 25 and 50 client sites
These figures use Duda's list prices at the time of writing, with no store plans, no Duda Vibe projects and no tax. For annual billing, the yearly total is divided by 12 so you can compare it with what you charge clients each month.
| Published client sites | Agency, billed yearly | White Label, billed yearly | White Label, billed monthly | White Label cost per site (yearly) |
|---|---|---|---|---|
| 10 | $136 | $233 | $301 | $23.30 |
| 25 | $346 | $443 | $556 | $17.72 |
| 50 | $696 | $793 | $981 | $15.86 |
Here is how the 25-site White Label figure is worked out: $149 a month for the plan ($1,788 a year), plus 21 extra sites at $168 a year ($3,528), equals $5,316 a year, or $443 a month. Notice what happens to the white-label premium: at 10 sites it adds about $9.70 per site per month, and at 50 sites it adds under $2.
Now add stores. On Duda, a store is a separate plan on each site that sells, on top of that site's subscription:
- Standard: $7 a month billed yearly ($8 monthly), up to 100 products.
- Advanced: $20 a month billed yearly ($22 monthly), up to 1,000 products.
- Elite: $45 a month billed yearly ($52 monthly), up to 20,000 products.
Duda takes no transaction fee on any of them, but your payment provider will. If 8 of your 25 clients run a Standard store and 2 need Advanced, add $96 a month on annual billing, and the White Label bill goes from $443 to $539. At the time of writing, Duda's store pricing page also listed bookings as free for a limited period, so check the current bookings price if your clients take appointments.
Turning Duda's cost into your price
Once you know your cost per site, build your price from the bottom up:
- Platform cost per site at the client count you have now (for example $17.72 at 25 sites on White Label, billed yearly).
- Store plan for clients who sell, from $7 a month.
- Your time: the hours a typical client needs each month for edits, updates and questions, at your hourly rate.
- A buffer for late payers, and for sites you keep paying for while you replace a client who leaves.
- Your margin on top.
A worked case: a 25-site agency on White Label, billed yearly, pays about $18 per site. If a typical client needs one hour of changes a month at $50 an hour, the cost floor is about $68 before any buffer or profit. A care plan of around $99 a month leaves a sensible margin, and a client with a store should pay more. Our guide to web design pricing packages covers how to package and present those tiers.
A common mistake is to price from the cost per site you hope to reach. At 10 sites, White Label costs $23.30 per site, and at 50 it is $15.86. Price from the client count you have today, and review your prices when it changes.
How other white-label options price things
Duda charges a plan fee plus a fixed fee for each published site. Other platforms split the cost differently, and the pricing model matters as much as the headline price. These are list prices in US dollars at the time of writing. The last column is a rough monthly cost at 25 client sites before store add-ons. The Duda and Simvoly figures use yearly billing, and the Brizy Cloud and GoHighLevel figures use the monthly price.
| Platform and plan | Entry price | Included | Each extra client or site | Rough cost at 25 clients |
|---|---|---|---|---|
| Duda White Label | $149 a month yearly ($199 monthly) | 4 sites | $17 a month ($14 yearly) | $443 |
| Brizy Cloud White Label | $159 a month ($1,590 a year) | 10 sites | $8 a month | $279 |
| Simvoly WL Basic | $59 a month yearly ($69 monthly) | 1 client project (2 websites) | From $8 a month per project | From $251 |
| GoHighLevel Unlimited | $297 a month | Unlimited sub-accounts | None | $297 |
| WebNewBiz white label | Not published | Quoted per agency | Quoted per agency | Ask for a quote |
- Brizy Cloud uses the same model as Duda, but with more sites in the base plan and a lower extra-site fee. Its $69 Agency plan does not include white label, so branding costs extra here too. Brizy pitches Cloud as a builder for non-technical users, so check that the editor gives you the design control you need before you let price decide.
- Simvoly charges per client project rather than per site. The extra-project fee starts at $8 a month on WL Basic and drops to $5 on WL Ultimate ($429 a month billed yearly). These are starting prices: the store is a separate project add-on, and its price is not in the main pricing table, so ask for a quote that matches your real client mix. Simvoly says you can connect your own payment processor and bill your customers.
- GoHighLevel charges a flat price. Unlimited at $297 a month includes unlimited sub-accounts and a branded desktop app on your own domain. Starter at $97 is limited to 3 sub-accounts. Reselling at your own prices with automatic billing (SaaS mode) needs Agency Pro at $497, and a white-label mobile app is a $497 a month add-on. At 50 clients, Unlimited costs under $6 per client, but you are buying a CRM and marketing suite in which the website builder is one part. Our Duda vs GoHighLevel comparison covers that trade-off.
- WebNewBiz, the platform behind this site, does not publish agency prices. You get a quote for your client count. With the white-label setup, your name, logo, colours and favicon go on the dashboard, and clients log in on your own domain (such as app.youragency.com). You create client accounts on plans you define, with limits on websites, team members and features, and sell your own packages at your own prices through your own Stripe or PayPal account, so client payments go to you. AI drafts each client site from a description of the business, and you edit it by chat. An online store, AI CRM and funnels come with it, depending on the plan you sell. Honest limits: it is younger and smaller than Duda or GoHighLevel, the AI's first draft still needs your edits and real photos, and with no public price list you cannot compare it on paper until you ask. There is more detail on our white-label website builder for agencies page.
Which pricing model suits your agency
- Under 10 sites, and clients never log in: choose Duda's Agency plan rather than White Label. At 10 sites it costs $136 a month against $233, and nobody sees the difference.
- Design-led agency whose clients edit their own content: Duda White Label is a strong choice, and for many agencies a better one than younger platforms. It is an established builder made for agencies, with multi-site management, client permissions and client billing already in place.
- Lots of small, simple sites: per-site fees dominate your bill, so the lower extra-site fees at Brizy Cloud or Simvoly can save real money, as long as their editors meet your standard.
- Websites are one part of a marketing retainer: GoHighLevel's flat price is easier to model, and the cost per client falls quickly past 20 or 30 accounts.
- You want to resell sites, stores and a CRM at your own prices, with payments going to you: get quotes from WebNewBiz and GoHighLevel Agency Pro, and compare them at your real client count.
For a longer list with the pros and cons of each, see our guide to Duda alternatives for agencies.
Checklist before you choose a plan
- Count the client sites you expect to have published in 12 months, and work out the bill at that number.
- Decide whether clients will log in. If they will not, skip white label.
- List which clients sell online and roughly how many products each has. On Duda, each selling site needs its own store plan.
- Choose annual or monthly billing. On Duda, annual billing saves up to 25% but is charged upfront, so ask what happens to a prepaid site if a client leaves mid-year.
- Check whether you need an API, single sign-on or custom platform code. On Duda, those mean the Custom plan.
- Check which emails still go out under the vendor's name, and whether your clients will notice.
- Plan for exits: register client domains in an account you control, and ask how a site moves if you or the client leave the platform.
Quick answers
How much does Duda cost per month?
At the time of writing (October 2026), Duda's US prices are Basic $19, Team $29, Agency $52 and White Label $149 a month billed yearly, or $25, $39, $69 and $199 billed monthly. Each extra published site costs $17 a month (or $168 a year) on Team and above.
Which Duda plan includes white label?
Only the White Label plan ($149 a month billed yearly, $199 monthly) and the negotiated Custom plan. The Agency plan includes the same four sites and the same extra-site price, but no branding.
What does Duda cost for 25 client sites?
On the White Label plan billed yearly, about $443 a month ($5,316 a year) before store plans. On the Agency plan it is about $346 a month.
Does Duda charge extra for online stores?
Yes. Each selling site needs a store plan: Standard $7 a month (100 products), Advanced $20 (1,000 products) or Elite $45 (20,000 products), billed yearly. Duda takes no transaction fee.
Can I bill my clients through Duda?
Yes. From the Team plan, Duda's client billing charges clients through your own Stripe account, and Duda takes no transaction fee. Duda still bills you, the account owner, for the platform itself.
Is Duda cheaper than GoHighLevel for agencies?
At small client counts, yes. Duda's White Label plan costs more than GoHighLevel Unlimited (a flat $297 a month for unlimited sub-accounts) from about 10 to 12 client sites, and the Agency plan from about 18. GoHighLevel is a CRM and marketing suite in which the website builder is one part, so compare the tools you will use, not just the totals.
Getting a white-label quote
If you run an agency and want white-label pricing built around your own client count, talk to us about white-label. Tell us roughly how many sites, stores and CRM users you expect, and we will send a quote you can put next to the figures above.
If you would rather see the product first, try the free AI Website Preview: describe a business in one sentence and it designs a homepage. You can also read how our AI website builder works, or start for $1 and try it on a real project in the first month.