White label website builder pricing: what each client site really costs in 2026

The short answer

At 5 clients, most white-label plans cost $15-35 per site per month, because a base fee is spread over very few sites. By 50 clients, flat-fee and bundled plans fall to roughly $2-10 per site. Pure per-site pricing (Duda, Wix Studio) stays in the mid-teens or higher.

GoHighLevel and Vendasta look expensive at small volume because you are paying for a marketing platform, not just a website builder. The lowest headline price is also rarely the lowest real price. Branding locked behind a higher tier, a cut of client payments or SMS usage can each cost more than the plan itself.

The four ways white-label builders charge

Each pricing model behaves differently as you grow, so check which one you are buying.

• Base fee plus a price per site. Duda, Brizy Cloud, Simvoly and 10Web include a few sites in a plan, then charge a fixed amount for each extra one. Costs rise in a straight line with clients, which is predictable and easy to pass on.
• Flat or unlimited. Dorik's Agency plan (unlimited custom domains) and GoHighLevel's Unlimited plan (unlimited client sub-accounts) cost the same at 5 clients or 50. They are pricey per site when you are small and very cheap when you are big. Usage is often billed on top.
• Wholesale with a minimum spend. Vendasta has no subscription as such. You commit to a minimum monthly spend ($99, $499 or $999) and buy products at wholesale prices, which count towards it. If you spend less, you pay the difference.
• The client pays the vendor. On the Wix Studio partner route, each client site needs its own Wix plan, usually paid by the client to Wix, and you earn a revenue share. It costs you little, but it is not white label.

A fifth group only quotes on request: 10Web Agency Pro, Duda Custom, Brizy Enterprise and WebNewBiz's agency programme. For the wider field, see our guide to the best website reseller programmes.

How the sums were done

• All figures are US list prices on annual billing, shown as a monthly amount, at the time of writing (October 2026). On every platform here that offers both, monthly billing costs more.
• Each platform is priced on its cheapest plan that puts your brand in front of clients instead of the vendor's. Wix Studio is the exception: it is included because many agencies use it instead of a white-label tool.
• Each client has one standard business site. Stores, bookings, funnels and texting are covered under hidden costs below.
• Taxes, domains and card processing fees are left out.

These are planning numbers, not quotes. Vendors change prices often, so check the live pricing page before you set your own packages.

Cost per client site at 5, 25 and 50 clients

Monthly cost per client site, with the total monthly bill in brackets.

Notes on the maths:

• Duda: extra sites are $168 a year ($14 a month) on annual billing.
• Simvoly: the figures assume the project included with the plan covers one client and every other client is a one-site project.
• GoHighLevel: $247.50 a month is the annual price of $2,970 divided by 12. Billed monthly, it is $297.
• Vendasta: the figure is a floor. Wholesale prices for websites are not on its pricing page, and if your purchases go over $499 you pay what you buy.
• Wix Studio: clients usually pay Wix directly and partners get 20% back, so your own cost can be zero.

Two things stand out. Flat fees win at volume: from about 25 clients, GoHighLevel Unlimited is cheaper per site than Brizy White Label. And Duda is the most expensive of the per-site builders at every size. Agencies that choose it are paying for a mature agency platform.

What each platform charges, in plain terms

Duda. Basic is $19, Team $29, Agency $52 and White Label $149 a month on annual billing ($25, $39, $69 and $199 billed monthly). Agency and White Label include four sites, and each extra site costs $17 a month or $168 a year. Putting your own logo and domain on the builder, dashboard and platform emails is a White Label plan feature, so the Agency plan does not count as white label. Ecommerce and bookings are separate per-site subscriptions. Our Duda pricing for agencies guide goes into more detail.

Brizy Cloud. The Agency plan is $69 a month ($690 a year) with 10 sites and $12 per extra site, but it has no white label. White Label is $159 a month ($1,590 a year) with 10 sites and $8 per extra site. It adds your own platform domain, branded client communication and client account management. Enterprise is quote-only.

Simvoly. WL Basic is $59, WL Advanced $129 and WL Ultimate $429 a month on annual billing ($69, $149 and $497 billed monthly). Each client is a project, priced by what it includes. Depending on your plan, a one-site project is $8, $7 or $5 a month, a site with funnels is $25, $22 or $15, and bigger bundles cost more. You set your own plans and bill clients through your own payment processor.

10Web. 10Web is built on WordPress. Agency Starter is $42.50 a month for 10 sites. Agency Core is $80 a month billed yearly for 20 sites, then $4 for each extra site, and it includes a branded dashboard and builder. Agency Pro (50+ sites) is quote-only and advertised from $2.50 a site. Core takes 7% of client billing. The pricing page also shows its prices as discounts from a regular price about twice as high, so ask what renewal costs. You also take on WordPress plugin upkeep for every site.

Dorik. The Agency plan is $79 a month billed yearly ($948) or $99 billed monthly. It includes unlimited custom domains and collaborators and client billing through your own Stripe account, and Dorik takes no commission on client payments. Before you move every client over, test it on the most demanding site you build today.

Vendasta. There is no subscription, but there is a minimum monthly spend. Starter needs $99 (co-branded with Vendasta, no contract), Professional $499 (white-label client portal, one-year contract) and Premium $999. Qualifying purchases count towards the minimum, and unused minimum does not roll over. It suits agencies that resell a wide range of local marketing products, not just websites.

GoHighLevel. Starter is $97 a month with three client sub-accounts. Unlimited is $297 a month ($2,970 a year) with unlimited sub-accounts. Most independent guides say it also includes a branded desktop app on your own domain. Agency Pro at $497 adds SaaS mode, so you can sell your own plans and mark up phone and email usage. A white-label mobile app is an add-on at $497 a month. You are paying for a CRM, funnel and messaging suite, not just a site builder.

Wix Studio partner route. This route is not white label. The Studio workspace is free, and each client site needs its own Studio plan: Basic $19 (cannot take payments), Standard $27, Plus $34 or Elite $159 a month on annual billing. You can send the client a payment request so that Wix bills them directly, including renewals. Partners earn 20% of yearly Studio plans (30% for Legend partners). Your logo can appear on client site dashboards and invites, but clients know they are on Wix.

Hidden costs that change the maths

1. Branding locked behind a higher tier. Duda's White Label plan costs nearly three times its Agency plan ($149 against $52). Brizy's costs $159 against $69. Vendasta's white-label portal needs the $499 minimum and a one-year contract. A branded mobile app on GoHighLevel adds another $497 a month.
2. A cut of client payments. 10Web Agency Core takes 7% of client billing. If 25 clients pay you $100 a month, that is $175 a month, more than the 10Web plan itself. Vendasta charges 2.9% plus $0.30 on payments it processes. Dorik says it takes no commission on top of Stripe's own fees.
3. Texts, emails and calls. On GoHighLevel, a US text costs about $0.0075 a segment plus carrier fees of $0.003-0.005. Email costs $0.675 per 1,000 and a local number $1.15 a month. US business texting also needs A2P registration, which has a one-off fee and a monthly campaign fee. One client sending 5,000 texts a month adds roughly $50-65. The Unlimited plan lets you pass these charges on at cost, but adding a margin needs Agency Pro.
4. Stores and bookings. Duda charges for ecommerce and bookings per site, on top of the site plan. Wix Studio's Basic plan cannot take payments, so clients with a store need Standard or higher. Simvoly's project price rises when you add funnels or bigger bundles.
5. AI credits and seats. Duda includes 150 AI credits a month, and top-ups are paid. Vendasta charges for each extra team seat. Check how many staff logins you get before you hire.
6. Introductory prices and contracts. Discounted first-year prices and one-year commitments change the real cost. Read the renewal terms, not just the headline price.
7. Leaving. Ask what happens to live client sites if you cancel, and whether a client can move to their own account. Rebuilding 30 sites on a new platform would be the biggest cost on this list.

Where WebNewBiz fits, honestly

WebNewBiz is an AI website builder with an online store and an AI CRM in one platform, and it runs a white-label programme for agencies. The dashboard shows your name, logo, colours and favicon. Clients log in on your own domain (for example app.youragency.com), and the login page, invites, emails and invoice PDFs all carry your brand. You can also send email through your own SMTP.

You create the client accounts and put each one on a plan with limits (websites, team members, features). You can suspend a client, and you can either log in as them to do the work or let them run things themselves. You sell at your own prices from your own storefront page: recurring, one-off or free packages, billed weekly to yearly, with optional setup fees and several currencies. Payments go into your own Stripe or PayPal account. Each client site is built the normal way: describe the business, the AI drafts the site, then you edit it by chat. Which tools a client gets, such as the store, AI CRM and funnels, depends on the plan you sell them. If you also resell CRM, see our white-label CRM for agencies page.

Now the limits. Agency pricing is not published, so WebNewBiz is not in the table above and you need to ask for a quote. It is younger and smaller than Duda, GoHighLevel or Webflow's agency programmes, and its app ecosystem is much smaller. The AI's first draft also still needs each client's own photos and facts. When you ask for a quote, ask for the cost per site at 5, 25 and 50 clients so you can compare it line by line with the table. The full feature list is on our white-label website builder for agencies page.

How to choose for your agency's size

• Under 10 clients, mostly brochure sites. A low base fee matters most. Dorik Agency, Simvoly WL Basic and 10Web Agency Core all keep the cost under $20 a site at 5 clients. Duda's White Label plan only pays off if its tools save you real hours.
• 10 to 50 clients, priced per site. Duda costs about $15-18 a site at this size, if a mature agency platform is worth that to you. Brizy White Label and Simvoly cost about $9-10 a site at 50 clients, but check their features against what your clients need.
• You sell follow-up, texting and CRM, not just sites. GoHighLevel is the stronger choice. Budget for usage separately, and decide early whether you need Agency Pro to add a margin.
• You already resell listings, reviews or ads. Choose Vendasta, but only if you will reach the $499 minimum with products you would sell anyway.
• Clients are happy to pay their own hosting bill. Use the Wix Studio partner route and earn 20% back, without white label.
• Every client wants WordPress. Use 10Web.

Whichever platforms you shortlist, ask each vendor the same six questions:

1. What is the cheapest plan that removes your branding everywhere clients see it, including the login page and emails?
2. What does each extra site cost, and does that change for a store or bookings?
3. Do you take a percentage of client payments, and can I bill through my own Stripe or PayPal?
4. What usage is billed on top (texts, emails, calls, AI), and can I pass it on to clients with a margin?
5. Is there a contract, and what is the renewal price after any introductory discount?
6. What happens to client sites if I cancel?

Once you know your true cost per site, setting client prices is simple arithmetic. Our guide to web design pricing packages shows how agencies build a margin into monthly plans.

Quick answers

How much does a white label website builder cost?

At the time of writing (October 2026), white-label plans start at about $59-149 a month on annual billing (Simvoly WL Basic $59, Dorik Agency $79, 10Web Agency Core $80, Brizy White Label $132.50, Duda White Label $149). Most also charge for each extra site. GoHighLevel Unlimited is $297 a month and Vendasta's white-label tier needs a $499 monthly minimum.

What is the cheapest white label website builder per site?

On paper, the flat-fee plans. Dorik's Agency plan works out at about $3 a site with 25 clients and under $2 with 50. 10Web Agency Core is about $4 a site from 25 clients but takes 7% of client billing. A low price per site only helps if the builder covers what your clients need.

Is Wix Studio white label?

Not fully. You can put your logo on client site dashboards and invites, but Wix bills the clients and they can see the site runs on Wix. Partners earn 20% of yearly Studio plans, or 30% as Legend partners.

What hidden costs should agencies check?

Branding locked behind a higher tier, a percentage of client payments, text, email and call usage, per-site store add-ons, AI credit top-ups, extra seats, introductory prices that rise at renewal, contracts, and the cost of moving client sites if you leave.

How much does WebNewBiz charge agencies for white label?

WebNewBiz does not publish agency pricing. Agencies get a quote through the contact page. Its public plans for single businesses cost $9 to $199 a month after a $1 first month.

Related guides

• Wix Studio pricing for agencies: what a client book really costs
• Weblium alternatives for agencies: 7 white-label builders compared
• Vendasta pricing for agencies: what you really pay at 10, 25 and 50 clients

Next step

If you run an agency, talk to us about white-label and ask for the cost per site at your number of clients. To see what your clients would actually use, read about our AI website builder or try the free AI Website Preview, which designs a homepage from one sentence. You can also test it on your own business site: start for $1, with no contract and the option to cancel any time.