Seven platforms people move to from Wix, grouped by what you actually need, with prices at the time of writing and how to switch without losing your Google rankings.
Most people searching for a Wix alternative were happy with Wix on the first day. The trouble tends to arrive a year or two later: the template no longer fits the business, the monthly bill has grown with apps, or they discover the site cannot be taken anywhere else. Those are fair reasons to look around. This guide covers why people leave, when staying is the smarter call, seven alternatives grouped by what you actually need, and how to move without losing the Google rankings you have already earned.
These are the reasons that come up most, each checked against Wix's own help centre and pricing at the time of writing (October 2026).
None of this makes Wix a bad product. It makes it a product with a particular shape, and that shape may no longer fit your business.
Before you move anything, ask if you really need to. We would tell a friend to stay put if any of these apply.
If none of those describe you, read on.
Answer these first and two or three options will drop out straight away.
If AI drafting matters most, our round-up of the best AI website builders goes deeper.
Hostinger is a hosting company with a drag-and-drop builder and AI tools on top. It suits a sole trader who wants a tidy site, perhaps with a small shop (ecommerce is included), for as little money as possible.
Read the headline price carefully. At the time of writing, the Premium builder plan is $2.99 a month, but only on a 48-month term paid upfront ($143.52), and it renews at $10.99 a month. It is still good value, just less dramatic than the banner suggests. Skip it if you expect a large catalogue or want customer tools built in.
Squarespace is the most natural move when design is the reason you are leaving. Its templates are consistently polished, and it handles a portfolio, a service business or a modest shop well. After a price rise in July 2026, its US plans at the time of writing are Basic at $19 a month, Core at $29, Plus at $49 and Advanced at $99, billed annually. Every plan can sell, but Basic adds a 2% transaction fee on store sales, which disappears from Core upwards. Like Wix, it is a closed platform, so you are swapping one walled garden for a better-looking one.
Framer began as a design tool and it shows: layout, typography and animation are excellent. Basic is $10 a month per site and Pro is $30, billed yearly. Two things to know. Framer has no built-in checkout, so selling means connecting Shopify through a plugin or adding a payment link. And its pricing page lists site redirects as a Pro feature, which matters if your page addresses change during a move.
Webflow gives the most precise design control of any builder here, closer to how a professional web designer works. That power comes with a real learning curve, and many owners who choose it end up paying a designer. Webflow simplified its site plans in May 2026: Basic is $15 a month and Premium, which adds the CMS you need for a blog or listings, is $25, both billed yearly. Selling online sits on separate Ecommerce plans that cost more.
If the store is the business, Shopify is the specialist. Checkout, stock, shipping, tax and selling on other channels are its whole focus, and its app store fills almost every gap. At the time of writing, its US prices are Basic at $29 a month, Grow at $79 and Advanced at $299, billed yearly, or $39, $105 and $399 paid monthly.
The catches: if you use a payment provider other than Shopify Payments, Shopify adds its own transaction fee, 2% on Basic. Paid themes and many apps cost extra. And Shopify is built around buyers and orders, so a service business that lives on enquiries, quotes and bookings will find it an awkward fit.
WordPress comes in two forms. Self-hosted WordPress is free software you install on hosting you rent, with every theme and plugin available and nobody's rules but yours. In return, you or someone you pay handles the updates, security and backups. WordPress.com is the hosted version: at the time of writing, Personal is $4 a month, Premium $8, Business $25 and Commerce (with WooCommerce for selling) $45, billed yearly, and its paid plans allow plugins.
For anyone leaving Wix, WordPress.com has one practical advantage: a built-in Wix importer that brings across your pages, images, menus and site title. It does not bring your design, and its own guide repeats that Wix blog posts cannot be exported; the suggested workaround pulls in only your 20 most recent posts through Wix's RSS feed. Our AI website builder vs WordPress comparison covers the maintenance side in detail.
This is our platform, so weigh this section accordingly. WebNewBiz suits a business that wants the website, an online store and its customer records to be one system rather than three subscriptions stitched together. You describe your business, the AI drafts the pages, layout and copy, and you change things by chatting with the AI Copilot. The online store takes cards, Apple Pay and Google Pay. The AI CRM receives every website enquiry automatically, turns store buyers into contacts, scores leads, and sends invoices that chase themselves. Hosting, SSL and a full WordPress CMS are included on every plan.
Prices at the time of writing are in US dollars per month, and every plan costs $1 for the first month: Lite is $9 (website only, no store or CRM), Starter is $29 (adds the online store and Design Studio), Growth is $79 (adds the AI CRM with 3,000 contacts) and Pro is $149 (adds email campaigns, social posting and advanced SEO). Yearly billing is cheaper and there is no minimum contract. The full breakdown is on the pricing page.
The honest weaknesses: it is a young platform, with a much smaller app ecosystem and community than Wix, Squarespace or Shopify. The AI first draft still needs your own edits, photos and facts. And the cheapest plan has no store or CRM, so for a five-page brochure site a simpler tool may suit you better. For more depth, see how to choose a website builder with a CRM, or our WebNewBiz vs Wix comparison.
Entry prices are in US dollars per month at the time of writing (October 2026), on annual billing unless noted. Prices change and vary by country, so check each vendor's page before you buy.
| Platform | Best for | Entry price | Selling online | Main catch |
|---|---|---|---|---|
| Wix (for reference) | General small business sites | $17 Light; selling from $29 Core | From Core | Template cannot be switched; site cannot move off Wix |
| Hostinger Website Builder | Lowest cost | $2.99 on a 48-month term, renews at $10.99 | Included | Headline price needs four years paid upfront |
| Squarespace | Polished design | $19 Basic | All plans; 2% fee on Basic | Closed platform; prices rose in July 2026 |
| Framer | Design and animation | $10 Basic, per site | No built-in checkout | Redirects listed on Pro ($30) |
| Webflow | Precise design control | $15 Basic | Separate Ecommerce plans | Learning curve; often needs a designer |
| Shopify | Serious online stores | $29 Basic | Its core job | Apps and themes add up; poor fit for service businesses |
| WordPress | Maximum control | $4 WordPress.com Personal; self-hosted: your hosting cost | Via WooCommerce | Self-hosted means you own the maintenance |
| WebNewBiz | Website, store and CRM in one | $9 Lite, billed monthly ($1 first month); store from $29, CRM from $79 | From Starter | Young platform, smaller app ecosystem |
Google ranks page addresses and the content on them, not the platform underneath. If both survive the move, most of your traffic will too. This is the order that protects them.
What is the best Wix alternative for a small business?
It depends on the job. Squarespace suits a business that wants polished design, Shopify suits one where the online store is the business, WordPress suits anyone who wants full control, Hostinger is the cheapest if you can pay four years upfront, and WebNewBiz suits a business that wants its website, store and CRM in one system.
Can I move my Wix site to another platform?
Not as files. Wix says its sites must run on Wix's servers, so the design is rebuilt on the new platform. You can export contacts and products as CSV files and copy your text and images across. Blog posts cannot be exported directly, so they are copied by hand or brought in with an importer.
Will I lose my Google rankings if I leave Wix?
Not if you keep the same domain, redirect every changed address to its closest new page with a permanent 301 redirect, and keep those redirects for at least a year. Expect some temporary fluctuation while Google recrawls the site.
Can I keep my domain if I leave Wix?
Yes. If it is registered elsewhere, point it at the new host. If you bought it through Wix, you can transfer it out, but not within 60 days of registering it, changing the registrant's contact details, or a previous transfer.
Can I just change my Wix template instead of leaving?
Not on the same site. Wix does not let you switch templates on an existing site. You start a new site on the new template, copy your pages and media across, and transfer your plan and domain to it, although contacts, store data and bookings do not move between Wix sites.
If a website, store and CRM in one place sounds like what you have been missing, the quickest test is to see what the AI Website Builder drafts for your business. Our guide on how to build a website with AI walks through it. You can start for $1, keep your Wix site running while you compare, and only move the domain once you are sure. If one of the other options here turns out to suit you better, that is a perfectly good outcome too.