Framer vs Wix Studio for agencies: an honest comparison

The short answer

Pick Framer if your agency sells design: launch pages, startup and SaaS sites, portfolios and brand sites where animation, typography and layout are the product. Site plans are cheap, and designers who know Figma usually feel at home within days.

Pick Wix Studio if your clients run their business through the website: shops, salons, studios, venues and clinics. The store, bookings, events and payments are built in, the workspace is made for managing many clients, and client logins come with every site plan.

If you want your own brand on the platform, and a CRM for your clients as well as a website, there is a third option further down.

What each platform is built for

Framer began as a prototyping tool for designers and grew into a website builder. You work on a free-form canvas with components, breakpoints, scroll and hover effects and page transitions, then publish in one click with hosting included. It has a CMS for blogs and case studies, native forms that send submissions to email, a Google Sheet or a webhook, and a paid localisation add-on. It does not try to be a business system: there is no checkout, no booking engine and no contact database.

Wix Studio is Wix's platform for agencies and freelancers. It has a responsive editor with custom breakpoints and CSS, a built-in development environment (Velo) for custom code and databases, and the same business apps Wix sells to small businesses: stores, bookings, events, subscriptions and payments. Around all that sits an agency workspace for your team, client sites, roles and permissions, billing and invoices to your own clients. Reviewers mention a steep learning curve, and it is a bigger, busier tool than Framer.

Pricing: per site and per editor

Both charge per site. The real difference is how they charge for people.

The quirk with Framer is seats. Site plans attach to each site, but editor seats attach to the workspace and are billed monthly even when the site plans are paid yearly. Extra full editors cost $20 a month each, and content editors (CMS, translations and on-page text changes, but no canvas) cost $10. A team of three pays for its seats once across all its sites, which is fair, but it is a running cost Wix Studio does not have.

The quirk with Wix Studio is that Basic, at $19, cannot accept payments. Wix itself says Standard is a must for clients with ecommerce, subscriptions, bookings or events, so the real floor for a working business site is $27 a month. For more on the Wix side, including the Enterprise tier, see our guide to Wix Studio pricing for agencies.

A worked example: ten client sites

Say you run a three-person studio with ten live client sites: six brochure sites, two small shops and two businesses that take online bookings.

• Framer: six Basic sites ($60) and four Pro sites for the bigger clients ($120) come to $180 a month, plus up to $60 for three editor seats. The shops also need a Shopify plan each (Basic is $29 a month) and a commerce plugin licence, and the booking clients need a scheduling tool. That is roughly $240 a month in Framer fees, plus at least $58 for Shopify and the cost of the plugin and scheduling subscriptions, spread over several bills.
• Wix Studio: six Basic sites ($114) and four Standard sites ($108) come to $222 a month, with no seat fees and the store and bookings included.

The headline totals are close. The difference is shape: Framer is cheaper for pure marketing sites and becomes more expensive and more fragmented once clients sell or take bookings. Most agencies pass site plans on to the client anyway, so the bigger cost is often your team's time setting up and supporting the extra tools.

Client handoff and client editing

Framer offers two routes. You can transfer the project to the client's email address: the site stays live, connected domains keep working, your site plan is cancelled with unused time credited back, and the client picks and pays for a plan if the site uses a custom domain or other paid features. You can choose to stay on as an editor. Or you can send a remix link, which gives the client their own copy to publish.

The catch is seats again. Seats belong to the workspace that owns the site, so an agency editor on a client-owned site is normally a paid seat, unless you hold Framer's Pro Expert status, which includes free editor access on client projects. For clients who only change text and blog posts, the $10 content editor seat is the sensible choice.

Wix Studio also offers two routes. You can keep the site and add the client as a collaborator with set permissions: they can edit content or design, but cannot delete or transfer the site. Or you can transfer full ownership, moving the plan and domain with it, and stay on as co-owner. The client has three days to accept. Your payment details do not move, and neither does a Wix Payments account, so the client sets up their own.

In practice, Wix Studio suits agencies that keep ownership and sell a monthly care plan, while Framer's transfer suits agencies that build, hand over and step back.

Ecommerce, bookings and business features

This is the biggest practical gap. Framer has no built-in checkout. To sell physical products you connect Shopify through a marketplace plugin, which means a Shopify plan and a plugin licence on top of the Framer site plan, and two dashboards for the client to learn. For digital products or a single offer, a buy button from Stripe Payment Links, Gumroad or Lemon Squeezy works. Bookings mean embedding a scheduling tool. That is fine for a launch page or a handful of products, and a poor fit for a client whose shop is the business.

Wix Studio includes a store, bookings, events and subscriptions from the Standard plan, with online payments through Wix Payments and in-person sales through a POS integration. Orders, appointments and customer records sit in one dashboard. If your pipeline is full of salons, studios, cafés and retailers, this alone usually decides it.

Lead follow-up is the weaker side of both. Framer forms only deliver submissions to email, a sheet or a webhook. Wix Studio sites have Wix's contact list and marketing tools, which cover the basics, but clients who run a real sales pipeline may want a dedicated CRM.

Design, motion and the build experience

For design-led work Framer is the stronger tool. Animation and interactions are core features rather than add-ons, and what you see on the canvas is what visitors get. Paid plans include monthly AI credits (1,000 on Basic, 3,000 on Pro) for drafting layouts and content. Its limits are in the plumbing: page caps, CMS caps (2 collections on Basic, 10 on Pro, with paid add-ons) and custom logic that needs code components.

Wix Studio is broader. You get breakpoints, CSS, AI that helps fix layouts across screen sizes, a large app market and Velo for developers. The trade-off is weight: more panels, more settings and a slower route to a polished, motion-heavy page. Independent testing has also found that its AI output needs cleaning up, which is true of every builder's AI today.

If you are also weighing Webflow, our Framer vs Webflow comparison for agencies covers the CMS and hosting trade-offs in more depth.

Lock-in: what happens when a client leaves

Both are closed, hosted platforms, so plan for that before you build.

• Framer states that it does not offer HTML export for self-hosting. Third-party exporters exist, but they are unofficial and unsupported.
• Wix Studio sites cannot move to another host. Products and CMS content export as CSV files, but the design has to be rebuilt. A site built in the classic Wix Editor also cannot be opened in the Studio editor, so a client's old Wix site is a rebuild either way.

Three habits help on any platform: register the domain in the client's name, keep copy, images and product data outside the builder, and state in your contract who owns the design and what a migration costs.

Agency income: revenue share and branding

Wix pays agencies directly. Partners earn 20% revenue share on yearly or longer Studio plans, or 30% at the top partner level, plus a small share (0.05% to 0.10%) of daily Wix Payments sales on client sites. The conditions matter: you must be the first owner of the site, monthly plans do not count, and plans bought with public coupons or in most sales are excluded.

Framer runs an affiliate programme that can pay commission when a client upgrades a transferred project, and an Expert programme that gives Pro Experts a directory listing and free editor seats on client projects. At the time of writing, new Expert applications were paused.

Neither is white-label. Clients log in to Framer or Wix, and the platform's name is on the account. If you want the platform to look like part of your agency, you need a different kind of product.

A third option: WebNewBiz for AI-drafted sites, a CRM and your own brand

WebNewBiz is our platform, so weigh this section accordingly. It suits agencies whose clients are small businesses that need a working site and lead follow-up more than award-level motion.

• Faster first drafts: describe the client's business in plain language and the AI drafts the pages, layout and copy, then you change things by chatting with the AI Copilot. The draft still needs your edits, real photos and the client's facts.
• Store and CRM in one place: cart and checkout with card, Stripe, Apple Pay and Google Pay, and, from the Growth plan, an AI CRM that scores leads and tracks deals, tasks, bookings and invoices. Website enquiries and store buyers land in the CRM automatically.
• Your brand and your prices: your name, logo and colours on a dashboard at your own domain (such as app.youragency.com), client accounts with plan limits, and your own packages paid into your own Stripe or PayPal account. Our white-label website builder for agencies page and our white-label CRM for agencies page explain the details.

The honest limits: it is younger and smaller than Wix, with a much smaller app ecosystem and community, and it is not a motion-design tool, so if animation is what you sell, Framer is the better pick. Sites do not export as files either: content and the domain move, but the layout is rebuilt. Agency pricing is not published, so you need to ask.

How to choose: a checklist

If one of the two is already ruled out, our list of Framer alternatives for agencies may save you time. Otherwise, answer these honestly:

1. What must most client sites do? Look good and convert: Framer. Sell, book and take payments: Wix Studio. Capture and follow up leads: a builder with a CRM.
2. Who edits after launch? Clients who only change text are fine on Framer's $10 content seat. Clients who manage orders, appointments and staff need Wix Studio's dashboard.
3. Who owns the site? Agencies keeping ownership for care plans and revenue share lean towards Wix Studio. Build-and-transfer agencies lean towards Framer.
4. How big is your team? Add Framer's seats to your costs. Wix Studio has no seat fee, but each site plan caps collaborators.
5. What is the exit plan? Neither exports. Put domain ownership and migration terms in the contract.
6. Does your own brand matter on the dashboard? If yes, neither fits, and a white-label platform is the place to look.

Quick answers

Is Framer or Wix Studio cheaper for agencies?

Framer's site plans are cheaper ($10 or $30 a month, against $19 to $159 for Wix Studio), but Framer charges $20 a month for each extra full editor and Wix Studio has no seat fee. Once a client takes payments, Wix Studio Standard at $27 is usually cheaper than Framer plus Shopify.

Can you build an online store with Framer?

Not natively. Framer has no built-in checkout, so you connect Shopify through a plugin or add buy buttons from tools such as Stripe Payment Links or Gumroad. Wix Studio includes a store from its Standard plan.

Which is easier to hand over to a client?

Both are straightforward. Framer transfers the project to the client's account and keeps the site live. Wix Studio lets you add the client as a collaborator with set permissions, or transfer ownership with the plan and domain.

Can I export a site from Framer or Wix Studio?

No. Framer does not offer HTML export, and Wix sites cannot move to another host. Wix exports products and CMS content as CSV files, but on both platforms the design is rebuilt if a client leaves.

Does Wix Studio pay agencies?

Yes. Partners earn 20% revenue share on yearly or longer Studio plans for sites they first own, and 30% at the top partner level. Framer pays affiliate commission when a client upgrades a transferred project.

Is either one white-label?

No. Clients log in to Framer or Wix. For your own brand, dashboard domain and prices you need a white-label platform such as WebNewBiz, whose agency pricing is available on request.

Next step

If Framer or Wix Studio fits your client work, use it: both are good at what they are built for. If you want AI-drafted client sites, a store and an AI CRM under your own brand, the best next step is to talk to us about white-label and agency pricing.

Before that, you can try the free AI Website Preview, which designs a homepage from one sentence, or read how our AI website builder works. To test it on a real project, you can start for $1 for the first month, with no contract, and cancel any time.