10Web vs Duda for agencies: which white-label builder fits?

The short answer

Pick 10Web if your team is comfortable with WordPress, your projects often need plugins or custom code, and a low cost per site matters more than a polished client portal.

Pick Duda if you look after many sites for non-technical clients, want firm control over what each client can change, and are happy to pay more per site for a stable platform that has served agencies for years.

The differences show up after the sale: when a client logs in and starts clicking, when your bill grows with each new site, and when a client asks to take their website elsewhere. This guide focuses on those moments. If you also want to sell a CRM, funnels and your own packages from one branded panel, there is a third route near the end, with its limits spelled out.

10Web vs Duda at a glance

Prices are in US dollars on yearly billing, as listed on each vendor's pricing page at the time of writing (October 2026). Both vendors run discounts from time to time, so check the live page before you commit.

The real difference: open WordPress or a closed platform

Most of the other differences come from one design choice. Every 10Web site is a standard WordPress install. The whole plugin library is open to you, from booking and membership plugins to WooCommerce for stores, and a developer can open the code when a client wants something unusual. 10Web handles hosting, SSL, backups and automatic WordPress and plugin updates, which takes away a lot of routine maintenance.

WordPress still brings its usual problems: plugin conflicts, more moving parts, and the occasional client who installs something they should not.

Duda controls the whole platform. You cannot install plugins, so a client cannot break a site with one either. Extra features come from Duda's built-in widgets and from custom widgets you create. In July 2026 Duda added an AI widget generator to its editor, so you can describe a widget instead of coding it. You give up flexibility and get predictability in return.

A quick test: look at the last ten client requests that went beyond a basic brochure site. If a WordPress plugin solved most of them, 10Web will feel natural. If most were simple content changes that the client kept getting wrong, Duda suits you better.

Editing for clients: what your client actually sees

Client editing is Duda's strongest area. Its client tools include:

• Detailed permissions: full editing, view-only access or no access at all, set per client and per site.
• Content collection: clients send their business details, text and images before the build starts, so you are not chasing logos by email.
• In-line comments: clients comment on a live preview inside the editor, so feedback stays in one place.
• A mobile editor: clients can make small changes from a phone.

10Web relies more on AI. Clients can change any page by chat, or click on text and images in a visual editor and change them in place. Your team gets a code editor, staff logins, roles and permissions. For a confident client, chat editing is often quicker than learning a drag-and-drop editor. For a nervous client, the risk is the WordPress back end underneath, so set roles carefully and decide whether clients should see WordPress admin at all.

Both have pushed AI drafting hard in 2026. 10Web builds a site from a brief, an existing site, an Instagram or Google profile, or a Figma file, and can clone or redesign a site from its URL. Duda's site generator now accepts uploaded client briefs and call transcripts as well as prompts. Independent reviews of 10Web note that its AI drafts can look alike and need real customisation to stand out. The same is true of every AI builder, so plan time for the client's own photos, facts and tone.

White-label depth

Both can hide their own name from your clients, but the plan you need makes a big difference.

Duda keeps its white-label platform for the White Label plan ($149 a month on yearly billing, $199 month to month) and Custom plans. The Agency plan at $52 a month gives you client management and client billing, but not the branded platform. On White Label you get:

• a branded login screen, and a builder with your logo, colours and domain name
• a white-label client dashboard with sites and stats
• branded emails that send clients weekly or monthly stats
• a branded 24/7 support portal for clients
• client billing under your brand, one-off and recurring, through Stripe

10Web rebuilt its agency offer around a Reseller Suite, launched in November 2025, with new Agency plans in 2026. The branded dashboard and website builder are listed from Agency Core ($80 a month on yearly billing). The cheaper Agency Starter ($42.50 a month, 10 sites) does not list them. 10Web says the dashboard, editor and WordPress back end all carry your brand, system emails and invoices are branded, and you can replace every 10Web web address with your own domain and subdomains. You can also set your own subscription plans, prices and trial periods.

The biggest difference is in client billing. Duda takes no fee on client billing, though Stripe's normal processing fees still apply. 10Web lists a 7% billing transaction fee on Agency Core, dropping to as low as 0% on the custom-priced Agency Pro. Bill 20 clients $100 a month each through 10Web on Agency Core and that fee comes to about $140 a month, more than the plan itself. Ask 10Web whether the fee applies if you invoice clients through your own accounting system instead.

Per-site costs, worked through

Here is the platform fee alone at three agency sizes, using yearly prices at the time of writing. Duda's extra sites are counted at $168 a year (about $14 a month). 10Web's extra sites on Agency Core are $4 a month.

On these numbers, 10Web costs roughly $4 to $8 a site and Duda roughly $14 to $23. Before you decide on price alone, also count:

• 10Web's shared limits. Agency Core includes 120,000 monthly visitors, 600 AI credits a month and 120GB of storage across the whole account. A few busy client sites can use that up.
• 10Web's billing fee of 7% on Agency Core, if clients pay through the platform.
• 10Web's discount. Yearly prices are shown as 50% off. The regular price of Agency Core is about $160 a month.
• Duda's store add-on for each site that sells online, from $7 a month on yearly billing, with no Duda transaction fee.
• Duda month to month: White Label is $199 and extra sites are $17.
• Your team's time. A cheaper platform that needs more plugin upkeep can cost more in staff hours than it saves.

For a small agency with ten clients on care plans, either platform leaves a healthy margin. The price gap matters most once you pass 20 or 30 sites.

Handover: what happens when a client leaves

Every agency loses clients, and some clients want to own their site outright. This is where the two differ most.

10Web: each site is standard WordPress. 10Web says you can export it at any time, and FTP access is available. The client or their next developer can host it anywhere that runs WordPress, which is a strong answer when a client worries about being locked in.

Duda: the official route is a transfer to another Duda account, and that account needs an active Duda subscription. Duda's help centre lists the limits. Sites set up in Client Billing, sites with paid add-ons and sites with unpaid invoices cannot be transferred. The transfer link expires after 24 hours, form responses may not come across, and the store plan is cancelled on transfer (order history is kept). Duda also lists a code export, but agency users on Duda's own forum say exported sites rely on Duda's own server setup, and migration guides note that dynamic parts such as forms stop working. In practice, moving off Duda usually means a rebuild.

Whichever you choose, write into your contract who owns the domain, the content and the design, and what you hand over if the client leaves. Register domains in the client's name where you can.

A third route: WebNewBiz

WebNewBiz sits between the two. Like 10Web, every site runs on a full WordPress CMS with hosting and SSL included. Like Duda, clients work in a branded panel rather than raw WordPress admin. What it adds is the business side, all in the same panel:

• AI drafting and chat editing. Describe the client's business in plain language and the AI drafts a complete site (pages, layout and copy). You or the client then change it by chatting with the AI Copilot, and the Design Studio visual editor is available on Starter and above.
• White-label throughout. Your name, logo, colours and favicon. The login page, invites, emails and invoice PDFs are branded as your agency, the dashboard sits on your own domain (such as app.youragency.com), and email can go out through your own SMTP server.
• Your own storefront and billing. Create your own packages (recurring, one-off or free; weekly, monthly, quarterly or yearly; optional setup fee; several currencies), list them on your own storefront page, and take payment through your own Stripe or PayPal account.
• Client accounts. Put each client on a plan with limits on websites, team members and features. Log in as the client to do the work or let them manage it themselves, and suspend a client if needed.
• CRM and funnels. On plans that include it (Growth and above), website enquiries go straight into a white-label AI CRM, store buyers become contacts, and an AI funnel builder drafts landing, opt-in and thank-you pages. 10Web and Duda are website platforms first, so agencies using them usually add a separate CRM.

The honest limits: WebNewBiz is younger and smaller than Duda's agency programme, and its app ecosystem and community are much smaller than those of the big builders. There is no public agency price list, so you need to ask for a quote. A site cannot be exported as files to another host. The content and domain move, but the layout is rebuilt, so 10Web clearly wins on portability. And like every AI builder, the first draft still needs the client's own photos, facts and edits. The white-label website builder for agencies page explains the agency setup in more detail.

How to choose: a short checklist

1. Plugins: if your projects often need WordPress plugins or custom code, lean towards 10Web.
2. Clients: if most clients are non-technical, Duda's permissions and closed editor protect them better.
3. Volume: work out the cost for your expected number of sites using the table above, including stores and billing fees.
4. Exit: if clients ask to own their site, 10Web's WordPress export is the easiest exit.
5. Scope: if you sell CRM and funnels as well as websites, compare a platform that includes them with the cost of adding another subscription for each client.
6. Trial: build one real client site on each option you are considering and give a friendly client a login. Their reaction tells you more than any feature table.

If you are still comparing more widely, our guides to 10Web alternatives for agencies and Duda alternatives for agencies cover the other main options. Our guide to managing multiple client websites covers the day-to-day work, whichever platform you choose.

Quick answers

Is 10Web cheaper than Duda for agencies?

Usually, yes. At the time of writing (October 2026), 10Web Agency Core is $80 a month on yearly billing for 20 sites with a branded dashboard. Duda's White Label plan is $149 a month for 4 sites plus $168 a year for each extra site. Watch out for 10Web's 7% client billing fee and its shared visitor limits.

Which is easier for clients to edit, 10Web or Duda?

Duda is safer for non-technical clients because its closed editor and detailed permissions stop them breaking things. 10Web lets clients edit by chat or by clicking on the page, which is quick, but you need to set roles carefully because WordPress sits underneath.

Does Duda's Agency plan include white-label?

No. Duda says its white-label platform is only on the White Label and Custom plans. The Agency plan ($52 a month, billed yearly) includes client management and client billing, but not the branded dashboard.

Can I move a client's site off 10Web or Duda?

10Web sites are standard WordPress and can be exported at any time. Duda supports transfers to another Duda account. Moving a Duda site to a different platform usually means rebuilding it.

Can I use WordPress plugins on Duda?

No. Duda is a closed platform, so extra features come from its built-in widgets and the custom widgets you build. If plugins matter to your projects, 10Web is the better fit.

Is there an option with a CRM and my own client billing built in?

WebNewBiz combines AI site drafting on a WordPress CMS with an AI CRM, funnels, your own packages and storefront, and client payments into your own Stripe or PayPal account. It is younger than both and has no public agency price list.

Related guides

• The best white label WordPress website builders for agencies (2026)
• Duda vs WordPress for agencies: updates, costs and client editing compared

Where to go from here

If you run an agency and want to know whether WebNewBiz suits your clients, talk to us about white-label. Tell us how many sites you manage and what you sell, and we will tell you plainly if 10Web or Duda would serve you better.

Prefer to look around first? See how the AI website builder works, try the free AI Website Preview (it designs a homepage from one sentence), or start for $1 for your first month.