Framer vs Webflow for agencies: which to use for client sites

The short version

Choose Framer when the site is a piece of design: a launch page, a portfolio, a studio or brand site with scroll effects, hover states and smooth transitions, and a modest amount of content. Designers who work in Figma usually feel at home within a day or two.

Choose Webflow when the site is a content operation: a blog, case studies, a resource library, job listings, location pages, or anything the client's marketing team adds to every week. Its CMS is far larger, its client editing roles are more detailed, and it has a built-in store if the client needs one.

Both are mature tools with large communities, big template marketplaces and directories of experts you can hire or learn from. If your agency sells pixel-level design, either will serve you better than an all-in-one platform. The useful question is which one fits which client, and what each costs when you multiply it across your client list.

When Framer is the better choice

Framer's canvas works like a design tool rather than a web tool. You place things where you want them, build components with variants, and add appear effects, scroll-linked animation and hover interactions without writing code. When the motion is part of what the client is paying for, Framer is usually the quickest route to a polished result.

It is also cheap to start. At the time of writing the Basic site plan is $10 per site per month on yearly billing and Pro is $30. Client editing is simple too: since August 2025, Framer's on-page editing has let anyone with content permission open the live site, click Edit and change text, images, component properties and CMS items. Nothing goes live until someone with permission publishes.

Know the limits before you promise anything:

• CMS size. Basic allows 30 pages, 2 CMS collections and 1,000 CMS items. Pro allows 150 pages, 10 collections and 2,500 items, with paid add-ons beyond that. A client who blogs every week and keeps a growing case study library can outgrow Basic within a year or two.
• No built-in checkout. Framer does not process payments. To sell physical products you usually connect Shopify through a plugin. For a few digital products you add buy buttons that link to a payment page such as Stripe Payment Links or Gumroad. That works for a handful of items and gets awkward for a real shop.
• Seat costs. The workspace owner and viewers are free. Each additional editor costs $20 a month, and a content-only editor costs $10 a month.

When Webflow is the better choice

Webflow is built around the structure of a real website: classes, layouts and a CMS that behaves like a small database. It takes longer to learn than Framer, but it rewards that effort on sites that keep growing.

• A much bigger CMS. Webflow merged its old CMS and Business plans into one Premium plan in May 2026. At the time of writing Premium costs $25 per site per month on yearly billing and allows 300 pages, 40 collections and 20,000 CMS items, eight times Framer Pro's item allowance. The $15 Basic plan has no CMS at all, so it only suits small static sites.
• Clearer client roles. A Content Editor can change text, images, links and CMS items but cannot touch the design. A Marketer can build new pages from components you have approved. On the Freelancer and Agency workspace plans, client seats are free: 1 per site on Freelancer and 3 per site on Agency.
• A native store. Ecommerce Standard costs $29 per site per month on yearly billing, with a 2% transaction fee, up to 500 products and up to $50,000 in yearly sales. The Plus plan, at $74, removes Webflow's fee. Card processing fees apply on top either way.
• Motion is not a weak spot. Webflow's Interactions run on GSAP, the animation library Webflow bought in 2024 and has since made free. Complex motion takes more set-up than in Framer, but the ceiling is high.
• Code export. Paid workspace plans can export a site's code, which some clients like to have as an exit route.

The trade-offs: the learning curve is real for designers who have never thought in classes and boxes, and Webflow bills its workspace plan and paid team seats separately from site plans. Price the workspace for your team size on Webflow's own pricing page before you quote, because many older guides still describe the plans that existed before May 2026.

What per-site pricing costs at 10 and 25 client sites

Both platforms charge per site, so your costs grow with your client list. These are the site plans alone, on yearly billing, at the time of writing (October 2026):

If you pay monthly instead, Webflow's Basic and Premium rise to $25 and $39 per site. A few more things change the picture:

• Framer's Basic includes a small CMS and Webflow's does not. For a brochure site with a short blog or a few case studies, Framer Basic at $10 competes with Webflow Premium at $25, not with Webflow Basic.
• Most client lists are mixed. Say you run 25 sites: 15 simple ones and 10 that need a serious blog or resource library. On Framer that might be 15 on Basic and 10 on Pro, about $450 a month. On Webflow, 15 on Basic and 10 on Premium comes to about $475 a month. The gap is smaller than the plan prices suggest. What really drives the bill is which plan each client needs.
• Seats come on top. On Framer, an owner plus two designers adds $40 a month for the two editor seats. On Webflow, add the workspace plan and the seats your designers need.
• The 2% fee adds up. A Webflow store on Standard selling $40,000 a year pays $800 in Webflow fees. Plus costs $45 a month more ($540 a year), so it becomes the cheaper plan once a client sells more than about $27,000 a year.

Plenty of agencies never carry these costs themselves. Webflow's client payments, on the Freelancer and Agency workspace plans, let the client pay for the site plan and add-ons while you keep control of the site. On Framer you transfer the project to the client, who then picks and pays for the site plan. You then charge for your own work through a retainer. Our guide to monthly website care plans for clients covers how to price that.

Client handoff and editing, side by side

Handoff is where agencies lose the most time on either platform, usually because nobody agreed up front who owns what. Here is how the two compare at the time of writing:

Framer also pays members of its Experts programme a commission of up to 50% when transferred client projects move onto paid plans. Once you have earned $500 in those commissions you become a Pro Expert, which includes free editor access to client projects.

Whichever you use, a simple handoff routine saves a lot of support email:

1. Agree in writing, before you start, who owns the account, who pays the site plan and who owns the domain.
2. Build in your own workspace and invite the client to comment, which is free on both platforms.
3. Give each client user the narrowest role that does the job, normally content-only.
4. Record a short screen video showing the three or four edits they will really make.
5. Transfer the site or switch billing at launch, and keep your own editor or guest access for support.
6. Put ongoing changes into a paid care plan, so small edits do not quietly become unpaid work.

A third option: white-label, with a store and CRM built in

Some agencies are not really selling bespoke design. They build sites for dentists, salons, trades and small shops, and what those clients need after launch is a way to take payments, capture enquiries, book appointments and send invoices. On Framer or Webflow that becomes a stack: the site builder, plus Shopify or a payment tool, plus a CRM, plus a booking tool, each with its own login and bill. The client usually ends up with a Framer or Webflow account of their own rather than a login that carries your brand.

WebNewBiz is built for that kind of agency. With white-label, your agency's name, logo and colours appear on the dashboard, clients log in at your own domain (for example app.youragency.com), and the login page, invites, emails and invoice PDFs carry your brand. You create client accounts, put each one on a plan with limits, and either log in as the client to do the work or let them edit for themselves. You sell your own packages at your own prices, and client payments go to your own Stripe or PayPal account.

Each client site starts the same way: describe the business, the AI drafts the pages, layout and copy, and you refine it by chatting with the AI Copilot or in the Design Studio visual editor. Depending on the plan you sell, the client gets an online store with card, Apple Pay and Google Pay checkout, an AI CRM where website enquiries land automatically alongside bookings and invoices, and a funnel builder. Our page on the white-label website builder for agencies has the details.

The honest limits:

• It is a much younger and smaller platform. Framer and Webflow both have larger communities, more templates, more plugins and many more freelancers who already know them.
• You will not get Framer's free-form canvas or Webflow's class-level styling. If your agency's value is pixel-level design and custom motion, stay with them.
• The AI first draft still needs your edits, real photos and the client's own facts.
• Sites do not export as code files. Content and the domain can move, but the layout would have to be rebuilt elsewhere.
• Agency pricing is not published, so you have to talk to us to get numbers, which makes a quick side-by-side harder.

A decision checklist

Run each new client through these questions. Plenty of agencies end up using two tools, and that is fine.

1. Is motion part of what the client is paying for? Start with Framer.
2. Will the site need more than 2,500 CMS items or 150 pages in the next few years? Webflow Premium covers that without add-ons.
3. Does the client sell physical products? Use Webflow's store or Shopify, not Framer on its own.
4. Will several people at the client edit? Webflow's Agency workspace includes 3 free client seats per site. On Framer, extra editors are paid seats.
5. Do your designers already work in Figma and dislike thinking in CSS? Framer will be faster for them.
6. Does the client want a code export as an exit route? Webflow.
7. Do you want to sell sites, stores and a CRM under your own brand, on your own billing? Look at a white-label platform such as WebNewBiz.

If Webflow is on your shortlist mainly for agency work, our comparisons of Wix Studio vs Webflow for agencies and Webflow alternatives for agencies set it against the other common choices.

Quick answers

Is Framer or Webflow better for a web design agency?

Neither wins outright. Framer is better for design-led sites with a lot of motion and a modest amount of content. Webflow is better for content-heavy sites that clients edit often, for sites that need a built-in store, and for teams that want detailed client roles. Many agencies use both.

Which is cheaper for 10 client sites?

On site plans alone at the time of writing (October 2026, yearly billing), 10 Framer Basic sites cost $100 a month and 10 Webflow Basic sites cost $150. With a bigger CMS, 10 Framer Pro sites cost $300 a month and 10 Webflow Premium sites cost $250. Team seats, and Webflow's workspace plan, come on top.

Can I build an online store in Framer?

Not natively. Framer has no built-in checkout, so you connect Shopify through a plugin or link to a payment page. Webflow has its own ecommerce plans, from $29 per site per month on yearly billing with a 2% transaction fee on Standard.

Can clients edit their own site without breaking the design?

Yes, on both. Framer's on-page editing lets people with content permission change text, images and CMS items on the live site, and nothing goes live until it is published. Webflow's Content Editor role edits content but cannot change the design, and its Freelancer and Agency workspaces include free client seats.

Where does WebNewBiz fit?

It suits agencies that want to resell sites under their own brand, with client accounts, an online store and an AI CRM in one platform, rather than pixel-level design control. It is younger and smaller than Framer or Webflow, and agency pricing comes from talking to the team rather than from a public price list.

Related guides

• Webflow pricing for agencies: what you pay after 16 November 2026
• Webflow vs WordPress for agencies: an honest comparison
• Framer alternatives for agencies: what to use when client work outgrows the canvas

Where to go from here

If Framer or Webflow fits the work you sell, use them: both are very good at what they do. If you would rather resell sites, stores and a CRM under your own brand, talk to us about white-label and we will show you how client accounts and your own pricing work. To look at the product first, read about our AI website builder, try the free AI Website Preview (it designs a homepage from one sentence), or start for $1 for your first month on any plan.