Odoo alternatives for small business: website, store and CRM without the ERP

Why small businesses look for an Odoo alternative

Odoo deserves its reputation. It covers accounting, inventory, purchasing, manufacturing, point of sale, HR, a website builder and an online store, and the apps share one database. If you only need one app, the One App Free plan gives it to unlimited users at no cost, hosted on Odoo Online.

The friction starts when you want more than one app, which is the whole point of Odoo. These are the usual complaints from small businesses:

• Per-user pricing. Installing a second app moves you to the Standard plan. In the US, Standard lists at $31.10 per user per month on yearly billing, with a lower introductory rate on the users in your first order for 12 months. The Custom plan, which you need for Odoo Studio (its customisation tool), several companies in one account or the external API, lists at $61 per user per month. Odoo sets prices by country, so check your local price.
• Setup time and cost. Odoo points small companies to paid Success Packs, which are fixed blocks of consultant time. They range from 4 hours for a very simple setup to 200 hours for projects with data import and customisation. Many businesses hire an Odoo partner instead, which is billed separately.
• Learning curve. Odoo is built around formal business processes such as quotations, sales orders, delivery orders and journal entries. That suits a warehouse well. For a cleaning company that just wants enquiries to become booked jobs, it is heavy going.
• Occasional users still cost money. Odoo now offers a cheaper Light User licence ($8.90 per month in the US) for staff with limited access, but anyone who needs the sales, purchasing, project or accounting apps counts as a full user.

Most lists of Odoo alternatives compare other ERP systems. That helps if you run a factory. This guide is for the much larger group of small businesses that liked the website, store and CRM side of Odoo and could live without the rest.

Start with what you actually need

Answer these five questions honestly before you compare tools. They narrow the shortlist faster than any feature table.

1. Do you hold stock in more than one place, or buy from suppliers on purchase orders? If yes, you need real inventory software. That points to Shopify, Zoho One or staying on Odoo.
2. Do you want accounting in the same system? If you are happy keeping the accounting software your bookkeeper already uses, a large part of Odoo's value disappears.
3. How many people need to log in? Per-user pricing is fine for 2 people and painful for 15. Flat pricing per organisation or per plan changes the maths.
4. Where do your customers come from? If most sales start as website enquiries, calls or bookings, the website and CRM matter more than the back office.
5. Who will set it up? If the honest answer is you, on a Sunday afternoon, choose a tool you can get running in a day.

The alternatives at a glance

These are US list prices on yearly billing. Several vendors show different prices by country, so check yours before you buy.

If you really need ERP: Zoho One, or stay on Odoo

If inventory, purchasing and accounting have to live in the same system as your CRM, you are still shopping for a suite, and the honest shortlist is short.

Zoho One is the closest like-for-like swap. One subscription covers Zoho CRM, Books (accounting), Inventory, Sites, Commerce and dozens of other apps. The all-employee plan costs $37 per employee per month on yearly billing ($45 monthly), but you must license everyone on your payroll. If only some staff need access, the flexible plan is $90 per user per month on yearly billing, which gets expensive quickly. The apps vary in polish, and connecting them still takes planning, so budget time for setup or a Zoho partner. Our Zoho One alternatives guide covers its weak spots in more detail.

Staying on Odoo is sometimes the right answer. If you manufacture, run a warehouse, or need sales, stock and accounting in one ledger, few tools at this price match it. A common middle path is to keep Odoo for the back office and use something simpler for the website and lead follow-up, as long as you accept running two systems.

If your team lives in the CRM: Bitrix24 or Zoho CRM

Some businesses chose Odoo mainly for the sales pipeline and shared tasks, with the website as an afterthought.

Bitrix24 is the most Odoo-like of the lighter options: CRM, tasks, chat, video calls, a website and store builder and inventory management in one workspace. Its big advantage is flat pricing per organisation rather than per user. On yearly billing, Basic is $49 a month for 5 users, Standard is $99 a month for 50 users and Professional is $199 a month for 100 users. The trade-off is the interface: there is a lot on screen, and the websites are functional rather than beautiful. Not every feature is on every plan, so check the comparison for the store and inventory tools you need. If you are torn between the two big CRM names, read Bitrix24 vs HubSpot for small business.

Zoho CRM on its own is a solid, affordable pipeline. It is free for up to 3 users, then $14 per user per month for Standard and $23 for Professional on yearly billing. It has no website or store of its own, so you add Zoho Sites, Zoho Commerce or another builder and connect them.

If marketing and follow-up matter most: HubSpot

HubSpot is the strongest option here for email marketing, lead tracking and reporting. Its free CRM covers up to 2 users, and Free and Starter accounts can publish up to 30 website pages and 30 landing pages, with HubSpot branding on the free tier. Starter lists at around $20 per seat per month, and new customers are often offered a lower introductory rate.

The catch is the next step up: the Professional tiers cost many times more and come with a one-time onboarding fee. HubSpot has no inventory and is not a full online store, so it suits service businesses better than shops.

If you mostly sell products: Shopify

If your Odoo use was mostly products, stock and orders, Shopify is a better choice than any website builder on this list, including ours. It handles inventory across locations and in-person sales, and it has a very large app store. On yearly billing, Basic is $29 a month, Grow $79 and Advanced $299.

The gap is on the customer side. Shopify keeps a good customer list with order history, but it has no sales pipeline, deals or tasks for a team chasing leads, so most stores add a CRM app or a separate CRM. We cover the options in does Shopify have a CRM. Accounting usually comes from a connected app or your bookkeeper's software.

If the website is the main thing: Wix

Many people who tried Odoo's website builder found it workable but stiff. Wix gives you far more design freedom, a large template library and a big app market. The Light plan ($17) cannot take payments, so for a store you need Core ($29) or Business ($39) on yearly billing. Wix includes a contact list, forms, invoices and basic automations, which covers simple follow-up. It is not a sales pipeline for a team, and it has no accounting or purchasing.

If you want website, store and CRM without a setup project: WebNewBiz

This is the gap we built WebNewBiz for, so read this section with that in mind. You describe your business in plain language and the AI drafts a complete website, with pages, layout and copy, which you then change by chatting with AI Copilot. From the Starter plan ($29 a month) you can add an online store with secure checkout, taking card, Apple Pay and Google Pay payments.

From Growth ($79 a month) you get the AI CRM. It reads and scores leads, tracks deals, tasks and bookings, sends invoices that chase themselves and connects to your own email. Website enquiries land in the CRM automatically and store buyers become contacts, which is the one-place feeling people liked about Odoo. It also includes a funnel builder and workflow automations triggered by things like a form submission or a date.

Pricing is per plan, not per user. Growth includes 3 team members and 3,000 contacts, and Pro ($149) includes 5 team members and 10,000 contacts. Every plan costs $1 for the first month, with no minimum contract.

Now the honest part. WebNewBiz has no inventory, accounting, purchasing, manufacturing or other ERP modules, and this guide will not pretend otherwise. It is a young platform with a much smaller app ecosystem and community than Wix or Shopify. The AI first draft still needs your own photos, facts and edits. The cheapest plan (Lite, $9) has no store or CRM, and there is no free plan. If any of those is a deal-breaker, one of the options above is a better fit.

What five people would pay each month

Per-user pricing is easier to judge with a real example. Take a five-person business that needs a website, a small online store and a shared CRM, using US list prices on yearly billing:

Bitrix24 is the cheapest on paper by a distance. Odoo and Zoho One are the only options here that include accounting, which is a big part of why they cost more, and if you do not need it you are paying for software you will not open. If only 3 of your 5 people need the CRM, WebNewBiz Growth at $79 covers them.

How to move off Odoo without losing anything

1. Export your data first. Odoo lets you export lists such as contacts, products and open deals to a spreadsheet. Do it while your subscription is active.
2. Decide where accounting goes. If Odoo held your books, agree a cut-over date with your accountant before anything else, ideally at the end of a month or quarter.
3. List your website pages and addresses. Page layouts do not transfer between builders, so plan to rebuild them. Keep the same addresses where you can, and set up redirects for any that change so you keep your Google rankings.
4. Move the domain last. Build and test the new site, then point your domain at it.
5. Import contacts and test every form. Send a test enquiry through each form and check it lands in the new CRM.
6. Overlap for a couple of weeks. Keep your exports, and Odoo itself if you can, until you are sure nothing is missing.

Quick answers

What is the best Odoo alternative for a small business?

It depends on what you used Odoo for. For a full suite with accounting and inventory, Zoho One is the closest match. For a team CRM at a flat price, look at Bitrix24. For marketing follow-up, HubSpot. For selling products, Shopify. For a website, store and CRM without ERP modules, WebNewBiz.

Is there a free alternative to Odoo?

Several tools have free plans: Zoho CRM is free for up to 3 users, HubSpot's free CRM for up to 2 users, and Bitrix24 has a limited free plan. Odoo itself is free if you only use one app. None of these free plans replaces a full multi-app Odoo setup.

How much does Odoo cost for a small business?

In the US at the time of writing, the Standard plan lists at $31.10 per user per month on yearly billing, with an introductory discount in the first year, and the Custom plan at $61 per user per month. Optional Success Packs of consultant hours add setup cost. Prices vary by country.

Does WebNewBiz have inventory or accounting?

No. WebNewBiz covers the website, online store, AI CRM, funnels and marketing tools, but it has no inventory, accounting, purchasing or other ERP modules. Pair it with separate accounting software, or choose Zoho One or Odoo if you need everything in one system.

Can I move my Odoo website to another builder?

Your content, contacts and domain can move, but page layouts cannot be copied between builders, so plan to rebuild the pages and set up redirects for any web addresses that change.

See it before you decide

If you need inventory or accounting in one system, Zoho One or Odoo remains the better choice. If the website, store and CRM were what you really wanted, the WebNewBiz AI website builder drafts a full site from a short description of your business, and you can start for $1 for the first month and cancel any time. Prefer to look first? The free AI Website Preview designs a homepage from one sentence.