SiteSwan alternatives for agencies and local web resellers

What SiteSwan gives you today

SiteSwan's model is easy to understand. You pay a flat monthly licence fee, set your own prices and keep the whole sale. SiteSwan suggests charging a local business around $500 to set up a typical five-page site and $50 a month after that. That tells you who it is built for: plumbers, salons, dentists and other small firms that want a tidy site and someone to call when something needs changing.

• Client sites: the Pro plan covers up to 100 sites. Beyond that, extra sites cost $5 a month each, bought in blocks.
• Client billing: it connects to your own Stripe account. You can charge a setup fee plus a recurring fee, see who is past due and send a link to update card details. SiteSwan lists this on its Agency and Pro plans.
• Online store: products are managed in the same editor and checkout runs through a PayPal Business account. SiteSwan says it takes no commission on sales.
• Sales tools: a Local Prospecting Tool on the Agency and Pro plans, a mockup builder that reviewers like for pitching businesses with no website, and reputation management for your clients' reviews.
• Terms: yearly billing gives two months free, and you can cancel from the dashboard.

Review directories such as Capterra and TrustRadius list the Agency plan at about $199 a month for around 20 sites and the Pro plan at about $300 a month. The listings do not all agree, so confirm the current figures on SiteSwan's pricing page before you compare.

Why resellers look for a SiteSwan alternative

Reviewers generally praise SiteSwan's support and templates. Resellers who look elsewhere usually hit one of these limits:

• No CRM to resell. None is listed on its plans, so lead follow-up, pipelines or booking reminders mean another tool and another bill.
• PayPal-based stores. This works for many small shops, but some clients will want a different checkout provider.
• Editing depth. Capterra reviewers say image uploads, galleries and deeper customisation can feel limiting.
• Cost at low volume. A flat fee is excellent value near 100 sites but much less so with 10 clients.

What to compare before you switch

1. Platform fee and what it includes. Check which plan carries the white-label features. On some platforms the cheapest agency plan is not white-label at all.
2. Sites included and the price of each extra site. Work out your cost at 10, 25 and 50 clients, not just today.
3. Who collects the money. Does client billing run through your own Stripe or PayPal account? Does the platform take a percentage? Can you charge a setup fee as well as a monthly fee?
4. Branded login. Clients should log in on your domain, see your logo and get emails from you, not from the vendor.
5. What you can upsell. A built-in CRM, store, booking system or email marketing tool is an extra line on your invoice that you do not have to buy elsewhere.
6. Your exit. Client sites live on the vendor's servers. Ask what happens to them if you cancel, and how domains and content move.

If you are still working out what to charge, our guide on how to resell websites to clients covers packages and pricing.

Platform fees and per-site costs

US dollars per month at the time of writing (October 2026). SiteSwan figures come from review directories. The rest come from vendor pricing pages and recent comparisons.

Two cheaper plans are left out on purpose. Brizy Cloud's $69 Agency plan is not white-label, and GoHighLevel's $97 Starter plan is capped at three client accounts. Neither works for a reseller with a growing client list.

Client billing, branded logins, CRM and stores

Billing and upsells matter as much as the licence fee, because they decide what else you can charge for.

What it costs at 10, 25 and 50 clients

These figures are platform cost only. Each uses the cheapest plan that lists a branded dashboard, before card fees, domains, store add-ons and usage charges.

On paper 10Web is cheapest, but Agency Core takes 7% of what you bill clients through it. If you bill 25 clients $50 a month, that adds $87.50, about $188 in total, which is still low.

Duda costs the most as you grow because every site carries its own fee, and a store adds a per-site eCommerce plan from $7 a month. Simvoly's figures assume simple sites: store-level sites carry a higher fee and WL Basic includes only 2 admin seats. SiteSwan and GoHighLevel reward volume, since their price barely moves between 25 and 50 clients.

Duda: the polished option, priced per site

Duda is a long-established platform built for agencies that care about design quality and a clean client experience. The White Label plan costs $149 a month billed yearly ($199 monthly) with 4 sites. Each extra site is $17 a month or $168 a year. White-labelling covers the editor, the multi-site dashboard, preview pages and platform emails, on your own platform domain.

From the Team plan up, Client Billing runs through your own Stripe account for one-off and recurring charges, and Duda says it adds no fee of its own. Stores and bookings are separate per-site plans, starting at $7 a month billed yearly for up to 100 products with no transaction fee. There is no built-in CRM; you connect one through integrations or the API.

Better than SiteSwan if you sell higher-priced, design-led sites. Worse if you sell many low-priced sites, because the per-site fee eats the margin. Our Duda alternatives for agencies guide goes further.

Simvoly: websites, funnels, CRM and store in one licence

Simvoly is the closest swap if you like SiteSwan's model of one licence and your own prices but want more to sell. White Label Basic is $59 a month billed yearly ($69 monthly) with 2 websites and 10 funnels. White Label Advanced is $129 ($149 monthly) with 5 websites and unlimited funnels. Extra projects carry a wholesale fee from $8 a month on Basic or $7 on Advanced, and more for sites on a store-level plan.

The builder runs on your own domain and clients log in under your branded URL. You create plans and bill clients through your own Stripe account. Every site or funnel comes with its own CRM and email automation, and the higher site plans include a store with unlimited products and no transaction fee.

Better than SiteSwan if clients want funnels, email follow-up or a proper store. Worse if you rely on SiteSwan's prospecting and mockup tools to win clients.

10Web: lowest per-site cost, built on WordPress

10Web uses AI to help build each client site as a standard WordPress install, so any WordPress plugin works and a site can grow with the client. Agency Starter is $42.50 a month billed yearly ($85 monthly) for 10 sites. Agency Core is $80 billed yearly ($160 monthly) for 20 sites, with extra sites at about $4 a month.

Agency Core lists a branded dashboard and builder, plus client billing through your own Stripe or PayPal, but 10Web takes a 7% transaction fee on that billing. Agency Pro, for 50 or more sites, is custom priced with a fee as low as 0%.

Better than SiteSwan if you know WordPress and want the lowest platform cost. Worse if you dislike giving up a percentage of client revenue, or your clients find WordPress too much.

Brizy Cloud: a simple editor, but billing sits on Enterprise

Brizy pitches its visual editor at non-technical users, which helps if clients edit their own sites. The White Label plan is $159 a month (or $1,590 a year) with 10 sites, and extra sites are $8 a month. It includes your own platform domain, rebranding and client account management.

The catch for resellers is billing. Brizy's support team says Stripe-based client billing belongs to the Enterprise plan, not the standard White Label plan. Stores are a paid Brizy Shops add-on per site, switched on for white-label accounts on request, and no CRM is listed.

Better than SiteSwan if your clients do their own edits. Worse if you want billing built in without going Enterprise.

GoHighLevel: for resellers who sell marketing, not just websites

GoHighLevel is a CRM and marketing platform with a website and funnel builder attached, not a website builder with extras. Starter is $97 a month with 3 client accounts. Unlimited ($297) removes that cap, and most guides say the branded dashboard on your own domain starts on this plan. Agency Pro ($497) adds SaaS mode: you can sell the platform to clients as your own subscription, create their accounts automatically and rebill phone and email with a markup.

You get pipelines, a basic store, payments and deep automation. You also get a learning curve, usage charges on top of the plan, and a white-label mobile app that costs an extra $497 a month. If you are weighing it against Simvoly, see Simvoly vs GoHighLevel for agencies.

Better than SiteSwan if clients pay you mainly for leads, follow-up and reviews. Worse if they just want a good website at a fair monthly fee.

WebNewBiz: AI-built client sites with a CRM and store under your brand

WebNewBiz is our platform, so read this section with that in mind. The main difference from SiteSwan is how a site gets built. You describe the client's business in plain language, the AI drafts the pages, layout and copy, and you change things by chatting with the AI Copilot instead of dragging blocks around.

• Branding: your name, logo, colours and favicon on a dashboard at your own domain, such as app.youragency.com. The login page, invites, emails and invoice PDFs carry your brand, and email can go through your own SMTP.
• Billing: you set up your own packages (recurring, one-off or free; weekly, monthly, quarterly or yearly; optional setup fee; several currencies). They are listed on your own storefront page, and payments go into your own Stripe or PayPal account.
• Client accounts: put each client on a plan with limits, suspend a client, log in as them to do the work, or let them run it themselves with their own sub-users.
• What you can sell: depending on the plan you sell, an online store with card, Apple Pay and Google Pay checkout, an AI CRM that scores leads, handles bookings and sends invoices that chase themselves, and an AI funnel builder with 26 templates.

The honest limits: WebNewBiz is younger and smaller than Duda's or GoHighLevel's agency programmes, with a much smaller ecosystem. Agency pricing is not published, so you have to ask. The AI draft still needs your edits, real photos and facts. There is also no property listing (IDX/MLS) feed for estate agents and no crew dispatch for field services. More detail is on our white-label website builder for agencies and white-label CRM for agencies pages.

When staying with SiteSwan makes sense

Switching costs time and some client goodwill, so do not move for the sake of it. SiteSwan remains a sound choice if:

• you sell simple brochure sites and nobody is asking for a CRM or funnels;
• you have 50 to 100 clients, where a flat fee works out at a few dollars per site;
• you win most clients with the prospecting tool and mockups;
• you already bill through your own Stripe account and it works.

If you do move, plan it like this

1. Put new clients on the new platform first, so you learn it without risk.
2. Move existing clients in small batches, simplest sites first. Text, images and domains move, but layouts usually have to be rebuilt because hosted builders rarely export a site another builder can open.
3. Keep the old plan running until each domain points to the new site and the client has checked it.
4. Sort out billing before you switch anyone. If clients already pay into your Stripe account, ask the new platform whether it can use those customers or whether clients must re-enter card details.

Quick answers

What is the best SiteSwan alternative?

It depends on what you sell. Duda suits design-led agencies, Simvoly suits resellers who want funnels, a CRM and stores on a budget, 10Web has the lowest per-site cost on WordPress, GoHighLevel suits marketing-led agencies, and WebNewBiz suits resellers who want AI-drafted sites with a CRM and store under their own brand.

How much does SiteSwan cost?

Review directories list the Agency plan at about $199 a month and the Pro plan at about $300 a month for up to 100 sites, with extra sites at $5 a month each beyond 100. Yearly billing gives two months free. Confirm current prices with SiteSwan, as listings vary.

Does SiteSwan include a CRM?

No CRM is listed on SiteSwan's plans. It offers client billing, a prospecting tool and reputation management. Simvoly, GoHighLevel and WebNewBiz include a CRM you can resell to clients.

Which alternatives let me bill clients through my own Stripe account?

Duda (Team plan and up, no Duda fee), Simvoly, 10Web Agency Core (Stripe or PayPal, with a 7% fee), GoHighLevel's SaaS mode on Agency Pro and WebNewBiz (Stripe or PayPal). Brizy Cloud keeps Stripe client billing for its Enterprise plan.

Can I move my client sites from SiteSwan to another platform?

Yes, but expect to rebuild the layouts. Text, images and domains move across, so switch site by site and keep your SiteSwan plan until every domain points to its new site.

Related guides

• Weblium alternatives for agencies: 7 white-label builders compared
• Best website reseller programs: 9 options compared by how they pay you
• Duda pricing for agencies: what you really pay at 10, 25 and 50 client sites

Talk to us about white-label

If you resell websites to local businesses and want AI-drafted sites, a CRM and a store under your own brand, talk to us about white-label. Tell us roughly how many clients you have and what they pay you, and we will tell you plainly whether WebNewBiz fits.

Want to see the builder first? Try the free AI Website Preview, which designs a homepage from one sentence. You can also read about our AI website builder and start for $1 on a standard plan.